Main types of state and independent schools.

1.1 Identify the main types of state and independent schools. 1.2 Describe the characteristics of the different types of schools in relation to educational stages and school governance.Community schools These are run by the Local Education Authority and are funded by the state via the local authority. These schools follow the national curriculum. The LEA usually owns and has responsibility for all buildings and premises as well as employing staff and admissions.Voluntary controlled schools These schools have a religious affiliation (predominantly Church of England) and are funded by central government via the local authority. The LEA are responsible for the land and buildings although these are typically owned by a charitable foundation who also appoint about a quarter of the schools governors. The LEA are responsible for employing staff and admissions and pupils follow the national curriculum.Voluntary aided schools These schools also have a religious affiliation and are largely fun ded by the state although a trust or foundation, represented by a proportion of the schools governors, provide some funds for buildings etc. These schools have more autonomy than voluntary controlled schools and the governors are responsible for employing staff and admissions. They follow the national curriculum and are also advised and supported by the LEA.Foundation schools These are state funded via the LEA, who also have responsibility for buildings and premises as well as curriculum and a supporting and advisory role. Governors are responsible for employing staff.Free schools These are state funded directly with no links to the LEA. Governors are responsible for employing staff and admissions as well as buildings and premises. Pupils do not follow the national curriculum. This type of school can be set up by any group applying to the government, but they must adhere to strict rules.Academies State funded with no link to LEA. Governors are responsible for employing staff and adm issions as well as buildings and premises. pupils do not have to follow the national curriculum but must meet the core subject requirements. They are self governing and most are constituted as registered charities and may also have corporate sponsors.Independent (private) schools Privately funded and usually fee paying. The owners are responsible for buildings and premises as well as employing staff and admissions. they do not have to follow the national curriculum but they have to be registered with the Department for Education and inspected by an independent schools inspectorate.Educational Stages and Age GroupsNursery & Reception Year 1 & 2 Year 3-6 Year 7-9 Years 10 & 11 Years 12 & 13foundation 3-5yrs key stage 1 5-7yrs key stage 2 7-11yrs key stage 3 11-14yrs key stage 4 14-16yrs key stage 5 16-18yrs Nursery 3-4Infants 4-5 5-7Junior7-11Primary 4-5 5-7 7-11Secondary11-14 14-16 may have sixth form First 4-5 5-7 7-8 or 9Middle8 or 9-11 11-13Upper13- 166th form college16-18 Special schools all age ranges and stages

Science and Religion

Science and Religion (SRP 420) Science and Religion–two disciplines that at first glance seem to be completely separate modes of thought. After more careful examination one comes to realize that they bump into each other often. Indeed, science and religion seem to have a complex history involving both conflict and resolution. Many theologians, philosophers, and scientists have developed theories on how science and religion can coexist. One such man is John Polkinghorne a scientist and philosopher; he has developed his own theory on the relationship between science and religion.In the first chapter of his book Quarks, Chaos, and Christianity Polkinghorne lays out his theory for the coexistence of science and religion. He begins by discussing the impressiveness of science and its many accomplishments. Next he goes on to discuss the truth of religion and challenges the claim that religion is simply a personal truth or an opinion, while science is fact. He quickly claims this stat ement is false, because making this conclusion would be a, â€Å"fundamental mistake of the most disastrous kind† (Polkinghorne, 2).This faulty conclusion about the integration of science and religion, according to Polkinghorne, has is often made because of two mistakes: about the basis of scientific knowledge and the other about religious belief. The general mistake that has been made about science is that it is a simple process in which a prediction is formulated, an experiment is performed, and presto a new discovery is made. In actuality there is much more involved in the art of scientific discovery. For instance, scientists often do not have pure facts, but rather they are dealing with knowledge that they must interpret for themselves.To interpret knowledge, according to Polkinghorne, is often quite difficult and requires one to formulate a point of view or an opinion in order to reach a conclusion. Choosing a point of view or having an opinion requires people to be bold and brave because they are betting things happen in a certain way. Therefore in science fact and opinion are constantly mixed up with one another. The major mistake people make in religion is that is that it involves a kind of â€Å"leap into the dark† (Polkinghorne, 10). While religion does involve faith and faith does sometimes require a leap, it is in no way a leap into the dark.Polkinghorne criticizes this theory by asking a variety of questions such as: what would be the purpose of religion if this were true? Why would anyone be religious if it involved such blind trust? (Polkinghorne, 2) Therefore, he concludes religion must be a leap of faith, but it is a leap into the light. The main point Polkinghorne is making here is that religion can only be of real value if it is actually true, otherwise he claims religion would simply only be a, â€Å"technique for whistling in the dark to keep our spirits up† (Polkinghorne, 14).The conclusion reached at the end of the a rgument is that science and religion are â€Å"intellectual cousins,† (Polkinghorne, 11) in that they are both searching for truth, but neither can say that they have achieved it and each must base its conclusions on an interaction between interpretation, experience, and opinion. They both also must always be open to corrections if mistakes are found, because they are part of a kind of wonderful human journey to understand and be in sync with the physical and spiritual world around us.Nevertheless, there are major differences between science and religion that cannot be overlooked, and Polikinghorne points out these differences. Essentially science is dealing with a physical world that we are able to poke and prod even if we cannot always see exactly what is happening. However, religion cannot be put to an experimental test in the same way that science can. Although science and religion are different in this way they are still both attempts to understand even if they go about in different ways. Overall, I think Polkinghorne offered a solid argument for the coexistence of science and religion.As a science major I really appreciate the fact that Polkinghorne is an inhabitant of both the scientific and religious community. Like Polkinghorne I agree with the argument that neither science nor religion can offer an ultimate understanding of the world around us, but if they work together in harmony it is possible that they will eventually be able to achieve a greater understanding. In considering science and religion one must understand that neither can tell you everything and believing that one form of knowing can tell you everything forces a person to take a very diminished view of life.In conclusion, Polkinghorne offers a simple and straightforward argument for how science and religion can exist together without contradiction. While the argument if fairly simple it is also effective and the main point is that science and religion are just different attempts to answer the same questions. Neither can answer these questions on their own to achieve greater understanding of the physical and spiritual world around us, both science and religion must be considered. Works Cited Polikinghorne, John. Quarks, Chaos, & Christianity. NY: Crossroads, 1994.

Watch video and respond Essay Example | Topics and Well Written Essays - 250 words

Watch video and respond - Essay Example ecution enlightens "Regular Selection.† The film dodges most enticements to take simple shots at her religion, albeit some of those around her do not get off as effortlessly. Linda genuinely accepts. When her Abe, on what could be his passing bunk, communicates a yearning to meet one of the youngsters from his years of sperm gift, she reliably sets out cross-country from Houston to Tampa to find that youngster. Raymond is not a child you might wish for, despite the fact that journalist chief Robbie Pickering designs a somewhat splendid approach to bring him onscreen. Utilizing his own particular blade, Raymond conveys himself by Cesarean from inside the sack of grass clippings he has used to carry himself out of jail. At the point when Linda discovers him, hes carrying on a wild presence in a foul shack that appears to have done obligation as a split house. Raymond has no specific longing to meet his sperm father, nor does he have anything in just the same as kind, thoughtful Linda. Nevertheless, she has an auto and needs to drive them both once again to Houston, and that comes as a gift from heaven for a man who has quite recently gotten away from jail. Along these lines starts a street trek that is very little unique in relation to whatever viable motion picture way excursion, aside from the reclaiming vicinity of Linda in the drivers seat. Pickerings spark is to see her in a positive light, as a very great but then human character; in the event that he had ridiculed or caricaturized her convictions, the film may have left a harsh taste, yet in Harris execution, we sense absolution and philanthropy at work. We likewise sense different things at work. Reflect that Linda potentially has never had intercourse. Reflect that Raymond cleans up really well. Consider that Abe is out of the running. Whats more, that in the event that you need to get specialized, for Linda to engage in sexual relations with Raymond might not be inbreeding. It is not that

Research article the False Memory Syndrome Foundation Paper

Article the False Memory Syndrome Foundation - Research Paper Example Cases of parents being accused by their children for traumatic incidence that purportedly happened years back were on the rise. The foundation would not only seek to understand the reasons for the rise of False Memory Syndrome, which was causing a lot of agony to families but also help prevent the condition. Moreover, the foundation provided a platform where affected families would support each other cope with the terrible agony of the loss of their offspring and the distress of being falsely accused of sexual abuse. The false memory syndrome has caused a lot of harm to both the children, parents and society as a whole. The condition has forced children to abandon their parent resulting to pain to parents from losing their loved ones. Accusations that go public causes trauma and creates stigma that would never go away even after the accusation are concluded to be false. The syndrome has forced affected families to seek counseling (False Memory Syndrome Foundation,

Developmental Evaluation Essay Example | Topics and Well Written Essays - 1000 words

Developmental Evaluation - Essay Example Researches have been conducted and theories have been articulated to assess and evaluate the cognitive, motivational and mental development of individuals. The same has been estimated by conducting a research on the individual under study. Based on the method of participant observation, the present study focuses on Mr. Andrew, an individual under study, hereinafter will be called as subject. The subject is an old man of ninety seven years having short height and thin body with weight only fifty two kg. He maintains grey hair as well as wrinkled countenance and hands; even then he enjoys sound health, and undergoes no impediment or physical difficulty while moving from one place to another. Further, there is no disability in his vocal, visual or aural fitness even at such an old age. He can easily understand the words delivered by others while interacting with him. In the same way, he can easily communicate his message to others without any complexity or intricacy. Thus, he is an individual full of energy and passion. The observation starts right from the subjects meeting with the members of his family and friends who have called on his residence at some special occasion. It took three and half hours during the whole course of observation. The subject has been living with one of his sons and grand-children, but is not in very good terms with them with whom he has been staying. It is therefore he looks at ease while communicating with his other children and grandchildren, who have not been living with him and have arrived just to see him and wish him on fathers day. His behavior while interacting with the guests presents him as a jovial, genial and amiable fellow, though his being reserved with the members living in his residence depict his dual personality. It is a pleasant evening of March, when the subject welcomes his children and grand-children at his house. He is seen sitting on a sofa

Cribbing Essay Example | Topics and Well Written Essays - 1000 words

Cribbing - Essay Example Despite how little is known about cribbing, there are preventative methods, as well as treatments. Cribbing is not only harmful to property, but also to an equine’s overall health. When a horse cribs, it is thought that the action releases endorphins. Endorphins are a chemical that releases sensations of pleasure and relaxation from the brain into the body. These endorphins are why cribbing is such an addictive habit, and why it is so difficult to stop a horse from doing it once it has begun. One of the most accepted theories on why a horse will start cribbing is stress. Many equines are kept in stalls for much of their lives, but under natural conditions, the horse is moving almost 90% of the time, constantly grazing and focusing on food. In a stall, the horse is confined and not able to move around and graze. Not being able to roam the way it is naturally designed for, a horse will grow stressed, which then leads to bad habits like cribbing. Cribbing has several negative eff ects on both property and the health of the equine. Horse teeth are very strong, and are capable of damaging things like wood, leather, plastic, and a number of other things that make up fences and equipment. When a horse cribs, it uses its teeth to grab onto an object, such as a fence. It then arches its neck and forcefully sucks in a lungful of air. This process is repeated again and again. One of the biggest dangers for a horse that cribs are dental problems. Because they are continuously chewing and grabbing hard objects with their teeth, this can have a negative consequence, which may result in chipped, broken, or deformed teeth. Teeth, however, are not the only thing horse owners need to worry about with a horse that cribs. Poor digestion and colic are two of the other problems that are often reported with a cribbing horse. Wickens (2009) said that ‘Gastrointestinal irritation has been implicated in crib-biting (CB) in horses.’ Treating this nasty habit can be bot h difficult and time consuming. Because cribbing is widely known to be caused by stress, giving your horse ample time in the pasture is one solution that could eliminate the problem altogether. Boredom can also contribute to stress in your horse, and so giving it activities and working with it on a regular basis will curb that boredom. Cadlock (2000-2005) says to ‘provide your horse with a companion, preferably another horse, but goats also often make good companions for horses.’ Other studies state that different types of work (ie, dressage, jumping, cross country, etc.) can lead to cribbing. In one such study, Hausberger (2009) found that ‘Repetitive licking and/or biting of substrates was observed mostly in eventing horses, whereas cribbing and windsucking occurred only in dressage and high school horses.’ For a more ‘hands on’ approach, there are collars available that go around a cribbing horse’s neck. These collars, or straps, are designed to stop the horse from swallowing air. A metal plate that presses into the underside of the animal’s throat makes it difficult to swallow air. As a last resort, surgery can be used to cut the muscles in the horse’s neck to stop the animal from lifting its head up. Prevention is the only true way of being certain that this damaging habit does not take hold. Limiting stall time is the biggest and most helpful way to prevent a cribbing habit. When your horse is able to be a horse, this reduces the animals’

Movie review Essay Example | Topics and Well Written Essays - 750 words - 1

Movie review - Essay Example The movie draws Stone’s experience in the war and most of the characters in the movie were his colleagues in the Vietnam War. The movie starts with the arrival of Chris Taylor in Vietnam where he joined other U.S soldiers in the war as a volunteer with very little war experience (Platoon). Indeed, Chris Taylor was a young, innocent American college dropout who volunteered to join the Vietnam combat. Subsequently, subject to his lack of war experience, his presence in the warzone was initially insignificant and hence the feeling of loneliness. Indeed, Chris Taylor had fought for a short period and did not possess any effects of the war as compared to other soldiers. Nevertheless, the movie assets that Chris Taylor joined the Bravo Company, 25th Infantry near the Cambodian border along other seasoned soldiers. At first, the exhaustion nearly drove his enthusiasm away but the movie demonstrates his will to persevere. Indeed, the movie manifests that after witnessing combat and ge tting injuries from the war, Chris Taylor effectively integrated into the Bravo Company. The movie reflects on the role of Chris Taylor in the unit and his relationship with the fellow soldiers who lead the Bravo Company (Platoon). Actually, Sgt. Barnes as Tom Berenger and Sgt. Elias as Willem Dafoe were leading the platoon. The movie portrays Sgt. Barnes as a man who encountered violence and corruption of his soul in the war through the scars on his face. On the other hand, Sgt. Elias is a calm man who lost his belief in the war and hence continues to fight with his personal and moral courage. As such, there existed immense rivalry between the two sergeants in the leadership of the platoon. Chris Taylor was thus a victim of this rivalry. Indeed, Chris Taylor was now fighting against the enemy on one side and equally fighting the conflict within his platoon. Actually, the two sergeants out lightly conflicted during an illegal killing occur during a village raid (Platoon). Platoon gi ves a clear reflection of the war and the moral issues involved in the war. More so, the movie relevantly mixes the reality of the war with small realistic details like exhaustion and the counting of day to the end of the war. Furthermore, the platoon depicts various battles that took place in the Vietnam War during the night and village raids. Most significantly is the fact that many of the characters in the movie are symbols with a deeper meaning. For instance, Elias and Barnes reflect the good and evil in the Vietnam War though none is entirely good or evil. Notably, the platoon entails the live caption of chaos and confusion within the battle thus negating the characteristics of a traditional war movie. Moreover, the movie establishes all the details that relate to a war and the dehumanizing power of war. As a result, the platoon stands out as the most realistic movie in Vietnam (Platoon). This movie relates to the book, The Vietnam war 1945 - 1990 by Marilyn Young. The book see ks to give the conflicting sides of the war. Indeed, the book establishes the conflicts between political and American foreign policy (Young 8-15). This clearly relates to the conflict among the American soldiers as seen in the platoon especially between Sgt. Barnes and Sgt. Elias. More so, the book derives the history of the Vietnam, war just as seen in the pl

Medical Malpractice Insurance and Law in Florida Essay

Medical Malpractice Insurance and Law in Florida - Essay Example Florida is just one of these states. In 2003, Florida passed a comprehensive reform of its medical malpractice laws. (Dobrinsky 2009). For instance, Florida Statute  § 766.118(2)(a) limits medical malpractice â€Å"non-economic† damages to $500,000 per claimant. Fl. St.  § 766.118(2)(a). Non-economic damages include such damages as pain and suffering, mental anguish, disfigurement, physical impairment, inconvenience, loss of companionship, loss of enjoyment of life and loss of consortium. Fl. St.  § 766.202(8). Moreover, attorney’s fees are capped at 30% for the first $250,000 of any medical malpractice award, and only 10% of all damages in excess of $250,000. The amount that an attorney can collect is over and above the â€Å"reasonable and customary costs† that the attorney incurs. Fl. R. Pro. Conduct 4-1.5(f)(4)(B)(iii)(a). Those in favor of such reforms state that these reforms are necessary because the costs of medical malpractice judgments drive up the cost of health care, which in turn threatens economic growth. (Johnson 3). Liability judgments drive up health care because malpractice insurers bear the brunt of the burden, and they pass their costs onto the doctors in the form of increased premiums. Doctors, in turn, pass their costs of the higher premiums onto the public. (Johnson 3). Physicians also might leave a state that has high malpractice insurance rates, which reduces the availability of health care. (Johnson 3). Before the 2003 legislation passed, Florida was declared a â€Å"disaster area† by the American Medical Association, due to doctors leaving the state or closing their practices due to high malpractice insurance and insurance companies willing to underwrite dwindling from a high of sixty-six to twelve. (Johnson 3). Those against tort reform insist that it is a tempest in a teapot. In other words, the costs of medical malpractice claims

How Height Affects Time Taken for A Falling Object to Reach Ground Level Essay Example for Free

How Height Affects Time Taken for A Falling Object to Reach Ground Level Essay Introduction: In this investigation, how height will affect the time taken for a steel ball bearing to reach the ground will be investigated. It is was Isaac Newton that first discovered gravity and wrote laws defining it. His Second Law of Motion states that the Resultant Force on an object (F) is equal to the Mass of the body (m) times its acceleration (a), or . The weight (W) of a body is the force of gravity acting on it, which gives it acceleration (g) if it is falling freely close to the earths surface. If the body was to have a mass (m) Newtons 2nd Law of Motion could calculate its weight. Given that and Newtons Law becomes . In April of 2003, in a method similar to that, which will be conducted in this investigation, the acceleration of gravity was concluded to be 9.81. Using the knowledge mentioned above, several equation of motion have been created. One particularly relevant to this investigation is . In this equation: S = Distance in meters (In this case height) u = Initial velocity in * t = Time Taken in seconds a = Acceleration in ** * As the ball begins its fall from rest, its initial velocity, u, will be 0 ** As the ball is falling under acceleration due to gravity, = 9.81 Plan: In this investigation, since the means to calculate air resistance and friction are unavailable, they will be ignored. Acceleration due to gravity and the method by which the investigation will be carried out are controlled variables. The height from which the ball is dropped is the independent variable, i.e. the variable that is changed and the dependent variable is the time taken for the ball to reach the ground. It is predicted that as the height from which the ball is dropped decreases, the time taken for the ball to reach the ground will also decrease. An actual set of predicted values can be predicted from the earlier mention Equations of Motion. This line of the equation can be related to the straight-line graph equation , (the gradient) and . When the ball is dropped from 0.00m, it takes 0.00seconds to reach the ground as this will mean that the graph will pass through the origin so . Alternatively: . Using the above equations, the expected results for the investigation are: Height H, (m) Time t, (secs) Time squared t2, (secs2) 1.0 0.452 0.204 0.9 0.428 0.183 0.8 0.404 0.163 0.7 0.378 0.143 0.6 0.350 0.123 0.5 0.319 0.102 0.4 0.288 0.082 0.3 0.247 0.061 0.2 0.202 0.041 0.1 0.143 0.020 0.0 0.000 0.000 This is what the expected graph of Height vs. time should look like: Height (m) Time (secs) The following page shows what the expected graph for Height vs. time2 should look like. It is a straight line passing through the origin, thus proving the prediction . The expected gradient, m, should be equal to 1/2 g, or, 4.905ms-2. It is actually 4.926ms-2, which is only 0.021 ms-2 out or 0.428%. This is probably due to the rounding of decimal places when drawing the graph and human error in plotting the points (i.e. not exactly accurate to 3 decimal places.) Apparatus Diagram: Safety: As there is a very minimal risk in this investigation, no safety measures need to be taken. It is planned to drop the ball from a height of 1m and decrease in intervals of 0.1m. At each height 5 readings will be recorded and then the mean result will be calculated. This makes the results more reliable (and better for use in calculation like working out g or the mass of the steel ball.) The Results will be recorded in a table like this: Height (cm) Time taken for ball to reach ground (seconds) Mean Result Mean Result2 1st 2nd 3rd 4th 5th 100 90 80 70 60 50 40 30 20 10 00 It is hoped that a graph of height vs. the mean results squared will be produced similar to that on page 4. In the graph, it is hoped to prove that the time-taken-for-a-ball2 to fall is directly proportional to the height it is dropped from, i.e. . Obtaining Evidence: Height (cm) Time taken for ball to reach ground (seconds) Mean Result Mean Result2 1st 2nd 3rd 4th 5th 100 0.456 0.454 0.458 0.454 0.454 0.455 0.207 90 0.432 0.431 0.431 0.432 0.432 0.432 0.186 80 0.406 0.407 0.406 0.407 0.406 0.406 0.165 70 0.380 0.382 0.382 0.383 0.381 0.382 0.146 60 0.353 0.354 0.354 0.354 0.354 0.354 0.125 50 0.323 0.323 0.322 0.322 0.322 0.322 0.104 40 0.289 0.288 0.293 0.289 0.287 0.289 0.084 30 0.252 0.251 0.251 0.250 0.251 0.251 0.063 20 0.208 0.207 0.206 0.206 0.206 0.207 0.043 10 0.150 0.150 0.150 0.150 0.151 0.150 0.023 00 0.000 0.000 0.000 0.000 0.000 0.000 0.000 Graphs: In the following pages, the results recorded in the above table will be shown in the form of line graphs. This will make it easier to identify a trend in the results. It is also an appropriate method of recording the information and is useful for quick reference; also if the time for the ball to fall is desired from a height other than the ones specified in the table, the value can be obtained from the graph. Conclusion: The general trends from the graphs show, as predicted; when the height from which the ball was dropped decreased, the time taken for the ball to reach the ground also decreased. In the graph of Height vs. Time2,, it is shown that Height is directly proportional to Time2. The reason for this is derived from one of the Equations of Motion: , from this equation below, it was shown that . The final line of the above equation can be related to the straight-line graph equation . , (the gradient) and . C can be ignored as the line in the graph passes the y-axis at the orgin. Fundamentally: . H = S = The height in meters from which the ball was dropped. = The time in seconds that the ball took to land. a = g = The acceleration due to the gravitational pull of the earth. Note: The factor that affected the acceleration was g, (which, on earth, is ) is the mass of the planet, for Earth this is constant. The results of the investigation are consistent with the prediction. The relationship of was proved in the similarity of the graphs on page 4 8, they had almost the exact same gradient, only 0.072ms-2 in difference (or 1.462%) it was also very similar to the mathematical prediction of the gradient (1/2g) again only 0.051 ms-2 out. Evaluation: In this investigation, all results are held to be very reliable. When the data was being collected, sophisticated technology was used which measured time accurately and reliably to the nearest thousandth of a second. All recorded results were in very close proximity of each other, so that 0.006seconds was the maximum difference observed. There were no anomalies observed. All points on the graph on page 8 are not only close to the line of best fit, they are actually on it. The results in this investigation are believed to be very reliable; as a result no changes need to be made to the procedure.

Dementia Awarness Essay Example for Free

Dementia Awarness Essay 1. The word dementia describes a set of symptoms that may include memory loss and difficulties with thinking, problem-solving or language. Dementia is caused when the brain is damaged by diseases, such as Alzheimers disease or a series of strokes. The term ‘dementia’ is often misunderstood and some people use the terms ‘senile’, ‘dementia’ and ‘Alzheimer’s’ interchangeably, thinking that they are one and the same thing. 2. Key functions of the brain that are affected by dementia. The brain, along with the spinal cord, makes up the central nervous system, and it is this that controls all of our body’s functions. The brain is made up of cells an within the brain there are billions of nerve cells that are known as neurons. These neurons communicate with each other and with other parts of the body by sending messages (impulses) via a system of nerve pathways. Chemical and electrical signals are necessary in controlling bodily functions ie language, decision-making, memory, personality, behavior, sensing and interpreting our environment, and controlling muscle movements. If the neurons and synapses of the brain become damaged by dementia they may have difficulty or be unable to carry the messages that tell the sections of the brain what to do. Depending on the area of the brain affected, this can result in changes to the way the individual thinks, or may result in physical impairments, personality and behavioral changes or the inability to perform certain functions. 3. If a person shows signs of cognitive impairment, it should not automatically be assumed that they have dementia. There are other conditions that have similar symptoms to those of dementia. Depressions is a common condition which can be triggered by lifes events and can be caused by chemical imbalances in the brain. A person who is suffereing from depression can show similarsymptoms to a person who has dementia. Depession can effect concentration, motivation and ability to manage everyday tasks. Delirium can also be mistaken as dementia, Delirium can deveopl quickly and is isually reversable. People have hallucinations, delusions, probles thinking or serve confusion. Some of the causes include dehydration, pain, low blood sugar level or a chest/urinary infection. 4. Medical model relates to clinical approach ie. how the changes occur within the brain, managing the condition with medication, etc Dementia as a clinical syndrome is characterized by global cognitive impairment, which represents a decline from previous level of functioning, and is associated with impairment in functional abilities and, in many cases, behavioral and psychiatric disturbances. 5. Social model is more about the person, how it affects individuals. The social model of care seeks to understand the emotions and behaviors of the person with dementia by placing him or her within the context of his or her social circumstances and biography. By learning about each person with dementia as an individual, with his or her own history and background, care and support can be designed to be more appropriate to individual needs. 6. People who have dementia should be view as a disability because they are not aware of requirements for living. They can forget to do the essential things that are vital. Taking medicines, hygiene and even eating are often forgotten. They can get lost or hurt and not understand what is necessary to correct a situation. Turning on the stove or water and forgetting to turn it off, locking doors, crossing streets etc, this can be dangerous even deadly. In the same way you would not think as an infant incapable of self care a person with dementia can not be either. Considering the facts that they cannot act in the manner of a responsible adult makes them disabled. 7. Dementia is not a single disease in itself, but a general term to describe symptoms such as impairments to memory, communication and thinking. Vascular dementia Injury HIV infection Reversible factors Memory loss A person with dementia may show any of the following problems, mostly due to memory loss some of which they may notice (or become frustrated with) themselves, while others may only be picked up by carers or healthcare workers as a cause for concern. 8. Mixed dementia refers to a diagnosis of two or three types occurring together. A person may show both Alzheimers disease and vascular dementia at the same time. Or the combination could be Lewy bodies and Alzheimers. There can also be a combination of all three types. Recent memory loss a sign of this might be asking the same question repeatedly, forgetting about already asking it. Difficulty completing familiar tasks for example, making a drink or cooking a meal, but forgetting and leaving it. Problems communicating difficulty with language by forgetting simple words or using the wrong ones. Disorientation with time and place, getting lost on or in a familiar street/place close to home. Poor judgment example A well person might get distracted and forget to watch a child for a little while. People with dementia, however, might forget all about the child and just leave the house for the day. Problems with abstract thinking for example, dealing with money. Misplacing things including putting them in the wrong places and forgetting about doing this. Mood changes unlike those we all have, swinging quickly through a set of moods. Personality changes becoming irritable, suspicious or fearful, for example. Loss of initiative showing less interest in starting something or going somewhere. 9. Some of the risk factors associated with dementia can be managed through lifestyle changes or appropriate medical treatments. Dementia can be due to age that means as we get older, we are more likely to develop dementia. Risk factors for cardiovascular disease (like heart disease and stroke) are also risk factors for all dementia. Some studies suggest that enjoying an active life, with lots of interests and hobbies might be beneficial. Other researchers have found that spending more time in education is associated with a lower risk. The genes we inherit from our parents only have a small effect on our risk of dementia. In very rare cases, a faulty gene can be passed down in a family that causes the disease in anyone who inherits it. Some forms of Alzheimer’s and dementia can be caused by faulty genes. 10. Alzheimers is the most prevalent. 5. 4 million possibly more have Alzheimers. 5. 2 million are over the age of 65 years old. 200,000 people under the age of 65 have Alzheimers and are considered to have early onset Alzheimers. Vascular Dementia is the second most prevalent. After that things convoluted a bit but Dementia with lewy bodies is probably third. 11. People with dementia may not necessarily always be forgetful, for example an individual with Front-temporal dementia may be less forgetful than a person suffering from Alzheimer disease. There memory may remain intact but their personality and behavior could be noticeably changed. Dementia with Lewy bodies is caused by neurodegeneration linked to abnormal structures in the brain. Here, the brain changes involve a protein called alpha-synuclei this interrupts the normal functioning and affect the persons memory. 12. Dementia can have a big impact on a person’s behaviour. People with dementia face widespread discrimination for a number of reasons. There remains significant misunderstanding about and stigma attached to dementia that manifests itself in widespread discriminatory attitudes. Because most people with dementia are over the age of 65, they can also face issues of age discrimination. People with dementia are also more at risk of discrimination and infringements of their human rights because they may not have the capacity to challenge abuses of their human rights or to report what has occurred. This means that many people with dementia and their carers face a poorer quality of life than the general population. People with dementia and those who care for them should be treated with dignity and respect, and should have access to high quality care, that is based on an assessment of personal needs and preferences.

Wars Between Spain And France :: essays research papers

The wars between England and Spain was a shifting of power in Europe. A cause of the wars was the imprisonment and execution of Mary Stuart Queen of Scots. The Netherlands wanting to break away from Spain was a cause of the war. Elizabeth sending aid and troops to the Netherlands was another cause of the war. Mary Stuart was the direct heir of Scotland. She was a Catholic. Many people in England wanted to see Mary the Queen and make England a Catholic nation. This worried Queen Elizabeth and had Mary put under house arrest for nineteen years. There were many plots made trying to assassinate Queen Elizabeth involving Mary. The final plot called the Babington plot had enough proof to convict Mary and execute her. Queen Elizabeth knew the consequences this would create throughout the Catholic world. And this was the last straw between Spain and England. The Netherlands wanted to abolish the control Spain had over their nation. They wanted to get rid of the Spanish Inquisition. Two-hundred nobles, in the Netherlands, formed a league, and they petitioned King Philip II not to use the Spanish Inquisition. He refused and a revolt broke out. William of Orange led the united seventeen provinces of the Netherlands against Spanish authority. Queen Elizabeth lent aid to the Netherlands in their war with Spain. She sent over 6000 troops in 1585. Don Juan became the general of the Netherlands and planned an invasion. After Don Juan's death the Union of Utrecht was formed breaking the solid front of the 17 provinces of the Netherlands. When Spain tried to invade England they were defeated. The great Spanish Armada was beat by small, quick fleet of English and Dutch ships. English and Dutch pirates raid the Spanish ships also. The weather played a role in the war. A bad storm wiped out many ships of the Armada. England gained a great deal from this battle with Spain.

Jeremy Bentham : Father of Utilitarianism Essays -- Ethics Morals Phi

Assess the merits of Utilitarianism (24 Marks) Utilitarianism is a theory aimed at defining one simple basis that can be applied when making any ethical decision. It is based on a human’s natural instinct to seek pleasure and avoid pain. Jeremy Bentham is widely regarded as the father of utilitarianism. He was born in 1748 into a family of lawyers and was himself, training to join the profession. During this process however, he became disillusioned by the state British law was in and set out to reform the system into a perfect one based on the ‘Greatest Happiness Principle,’ ‘the idea that pleasurable consequences are what qualify an action as being morally good’. Bentham observed that we are all governed by pain and pleasure; we all naturally aim to seek pleasure and avoid pain. He then decided that the best moral principle for governing our lives is one which uses this, the ‘Greatest Happiness Principle.’ This is that the amount of overall happiness or unhappiness that is caused by an action should determine whether an action is right or wrong. He stated, ‘the greatest happiness of all those whose interest is in question is the right and proper, and only right and proper end of human action’ Here Bentham is saying that the principle is the only valid of deciding and justifying our actions, that the principle should be applied regardless of any others, as it is the only true and reliable way of defining whether an action is right or wrong. An advantage of utilitarianism is that it can be applied to any situation. Unlike many moral approaches you are not restricted by rules such as ‘it is always wrong to lie,’ or ‘killing is never right.’ This allows the philosopher to consider any dilemma or problem in it’s own specific context. For example applying Kantian ethics, abortion or euthanasia would have to be defined as wrong, however a utilitarian has the scope to make there own decision considering a range of factors and situations. Bentham realised that because this theory is based on the outcome of our actions it may be difficult to assess fairly which action will produce the most happiness. He therefore developed the ‘hedonistic calculus’, a form of calculating the happiness resulting from an act by assessing 7 different factors of the pleasure produced such as intensity and duration. In doing this Bentham was attempting to create some sort of ... ...ilitarianism, like any other ‘list of rules’ approach to morality can be wrong in certain situations and encourages people to blindly follow rules. Utilitarianism is a reality, not just a theory like many other philosophies; it is practiced every day, for instance the vote system. This ongoing practice of utilitarianism in society has show that it is flawed. Just because the masses vote for something, doesn’t make it right. The masses can be fooled, as in Nazi Germany for example, thousands of people were behind Hitler even though his actions were undeniably evil. Utilitarianism is a logical system, but it requires some sort of basic, firm rules to prevent such gross injustices, violations of human rights, and just obviously wrong thing ever being allowed. This could be the ‘harm principle’ which Mill devised. ‘Acts of whatever kind, which, without justifiable cause, do harm to others, may be, and in the more important cases absolutely require to be, controlled by the unfavorable sentiments, and, when needful, by the active interference of mankind. The liberty of the individual must be thus far limited; he must not make himself a nuisance to other people.’

Film “Crash” Essay

The inclusion of the 2006 film â€Å"Crash† in a multicultural psychology class is an interesting way to show that prejudices within certain cultures can develop because they are based on the reality of the situation and that prejudices develop equally within all racial groups. No one group is more or less prone to racial prejudice than any other. â€Å"Crash† is also a study is extremes as virtually every character in the movie presents a view of other races that is based on biases, anger and misconceptions. Unfortunately, two of the scenes in the movie seem to reinforce stereotypes and that was a bit disappointing. The initial scene with Anthony and Peter discussing the stereotypes of being black men in an all white neighborhood and other people shying away from them was impacting and disappointing when it turned out that they two of them were in fact there for nefarious reasons. And, when we discover that Kim Lee’s husband was trafficking in Chinese slaves was also a sad stereotype that made the movie more impacting, but also was a disappointment that the writer resorted to that stereotype. The movie is so full of examples of prejudice that it is hard to determine where the commentary on the racism begins and where it ends. For example, in an early scene, Farhad and Dorri are attempting to buy a handgun from a local gun shop and the store owner immediately assumes that they are Arabs, based on skin color and accent. In a later scene, Dorri is talking with her mother who says, in response to â€Å"raghead† and other slurs spray painted on their store walls, â€Å"they assume we are Muslims when we are Christian†. (Haggis, 2006). The gun store owner reacts with anger assuming that Farhad is a terrorist and attacks him with any number of racial slurs based on his broken English. Farhad assumes that the Caucasian gun store owner was attempting to cheat him and continues with that prejudice later when Daniel arrives to fix the broken lock on the door of his store. One of the saddest commentaries the movie makes on the affects of racism is the scene between Daniel and Farhad, resulting in Farhad’s accusation that Daniel is trying to cheat him. Daniel is one of two characters in the movie who generally is shown as treating people the same regardless of how they treat him. When Jean Cabot has a screaming fit about the fact that she has been robbed at gunpoint by African Americans and that her locksmith is Hispanic, Daniel says nothing, just slams the key on the counter and leaves. He does instigate the attack on Farhad’s store, but that is motivated by the fact that Farhad will not pay him, not by any racial animosity, or at least no animosity that is demonstrated in the movie. Farhad’s daughter Dorri is the only other character whose racial behavior is not offensive. Dorri expressed disappointment at other’s actions towards her father and her father’s actions towards others, but she herself does not exhibit racism. Another interesting study in racism in the movie is in the conversations between Anthony and Peter. At one point, Anthony lectures Peter on the difference between stealing from people outside of the African American community and within the community. He also argues that gangsta rap is a government conspiracy to make the black community fight within itself. Peter shows his racism in his assumption that all country music is a racist plot against African Americans. Later, Peter’s inability to let go of his own joke about the country music costs him his life. In the scene when he is killed, Peter is laughing about the music and virtually picking a fight with the police officer played by Ryan Phillipe who picks him up on a cold night while he is hitchhiking. The officer, Tom Hansen, who has objected to racism over and over throughout the movie to this point, shows his prejudice when Peter says that he wanted to play ice hockey and then get irritated with the way that Peter mocks his music. When Peter finally finds the common ground that could bring them together, a statue of St. Christopher on the dashboard, he fails to come right out and say so. Instead he pulls his own statute out of his pocket. Had he simply spoken instead of taking action, his death could have been avoided. Again, the death is a sad commentary on the way that prejudices develop. When Hansen first encounters racism on the police force, he is offended and wants to be removed from the partner, John Ryan, who was openly racist. Later, Ryan tells him, â€Å"Wait until you lived a little longer† (Haggis, 2006). Ryan’s character is a blatant racist, pulling over the Thayers, a 40-something black couple for no reason other than to screw with them and molest Christine Thayer under the pretense of a search for weapons. Hansen is offended by the way Ryan treats the Thayers and then a night later shoots and kills a black teen, dumps the body and torches his own car to cover the crim. Even the â€Å"good† character is racist in this movie. Ryan explains to the HMO representative Shaniqua why he has developed his racist attitude but does so only after insinuationg that she received her job only because she was a black woman and after insulting her. For her part, Shaniqua could have overcome Ryan’s racism by doing the right thing herself, but because she encountered so much racism over the course of her lifetime, she perpetuated the racism by not doing the right thing and approving additional care for Ryan’s father. Ryan later sort of redeems himself by going into Christine Thayer’s burning car to rescue her after an accident, proving that even a bigot can do the right thing sometimes. In many ways the most disturbing form of racism shown in the movie is that of Jean and Rick Cabot. Jean Cabot explodes in anger after being robbed, attacking her housekeeper for not putting away the dishes from the dishwasher and assuming that her locksmith will sell her house key to gang bangers who will then rob her. By the end of the movie, her attitude is changed when the only one who will come to her rescue is her housekeeper. After getting treatment, she tells her husband that her friend of 10 years wouldn’t come take her to the hospital because she was getting a massage. Her husband and his staff were unavailable and only the housekeeper, whom she had yelled at earlier in the day and was, contemplating firing for no apparent reason, would take care of her. At least her reactions to other races were genuine. More disturbing were the actions of Rick Cabot. He treated all the races as equal stepping stones to his political career. His only question about a hero firefighter was â€Å"Does he look black? † until he learned that the man’s name was Saddam. Then he spent the time yelling at his publicist to find a better way to spin things for him. He allowed his people to offer to fail to prosecute a black detective’s younger brother, peter, for car theft in an effort to add an investigator of color to his inner circle. He ignored evidence that a white cop killed a black cop because the black cop was corrupt, not because the white cop was a racist, which he might have been. The examples of racism in the movie are too frequent to list in a paper. There’s the Puerto Rican/Guatemalan police woman who mocks a Chinese driver for not seeing her â€Å"blake lights† and not being able to see over the steering wheel. Her African American boyfriend tells his mother he’s sleeping with a white woman, explaining to her that it will upset his mother more than saying he’s sleeping with a Mexican. The Chinese woman, Kim Lee, says with authority that Mexicans don’t know how to drive. In a bit part, Tony Danza argues with an African-American television director that his co-star â€Å"sounds less Black† and that his character is supposed to be the smart one. All in all, â€Å"Crash† is an interesting commentary on racism across the culture, showing that many races share the same wrong perceptions of the other races. The movie is one stereotype after another, both coming out of the mouths of the characters, and in the characterization of the people within the movie. However, it is in fact a good way to learn that all cultures make the same mistakes and that they all need to stop making such biased assumptions. WORKS CITED Haggis, Paul. (Writer/Director), 2006, â€Å"Crash† USA: Bull’s Eye Entertainment.

Response to Shakespeare Essay

The key character within the mechanicals is Bottom. In the Hoffman version he presents Bottom as a useless dreamer and even gives Bottom wife who actually says ‘he is a useless dreamer’. He is also portrayed as a bit of a town clown as he begins to perform in front of the town people a couple of kids pour red wine all over his white suit. The crowd that has gathered then begins to laugh and no one goes to comfort him or try and catch the kids that poured the wine, they just stand and laugh at him. In the noble version he is portrayed as a larger than life character that everyone appears to love. The actor that has been cast to play this part, who is larger than any other actor in the film, reinforces this larger than life character. The nest group of characters that Shakespeare throws upon the audience are the fairies, which I mentioned earlier. He takes the audience straight to the heart of the fairy world by showing the King and Queen of fairies, Oberon and Titania. They appear to be having a fight, or a lover tiff and this appears to have a direct affect on the mortal world as when they are arguing the weather is wet and stormy. Also because of this argument between the King and Queen the rest of the fairy world is seen to be in disorder. This is shown in the Hoffman version by their being a party and fairies getting drunk and causing general chaos within the fairy world. In Shakespearean times there were only a limited amount of props that Shakespeare could use during his play therefore he had to transport the audience to the fairy world using their imagination. Shakespeare only had a fraction of what is available to use today in his plays and therefore heavily relied on the audience power of imagination and his ability to create a place by using mere words. Shakespeare uses his words very effectively by emphasising the beauty and richness of the fairy world by using world like, orbs, gold coats and rubies. Another technique Shakespeare uses to try and place the audience inside the fairy world is alliteration. Alliteration helps outline the key words in the sentence and reinforces the beauty of the words that Shakespeare uses. An example of alliteration is in Act 2 Scene 1 when Puck says’ ‘And now they never meet in grove of green, By fountain clear or spangled starlight sheen. ‘ Alliteration is used at the end of both of these lines and imprints a picture of beauty into the audience’s mind. Each director confronts the problem of giving the audience the idea that they are changing realms relative to their respective budget. The Hoffman version uses rich props and obscure settings, such as big colourful trees, to resemble the fairy world. Where as in the Noble version where there is a much smaller budget the fairy realm is represented by different colours and lighting effects and a minimal amount of obscure props, such as big umbrellas that the fairies float in on. Through out the play the theme of dreaming becomes very important and is in fact so important it is in the title of the play. Six characters falling asleep and dreaming during the play, which also reinforce the idea of dreaming. When characters fall asleep and dream it causes confusion with the character that has been dreaming and sometimes the dream even stretches to characters around the sleeper. This is when reality and dreams become so closely entwined it becomes impossible for the characters, and the audience to some extent, to tell between the two. An example of this is Bottom, from the mechanicals, when he has a short relationship with Titania and an ass’s head on his shoulders. When he arises he doesn’t know whether his escapade with Titania was reality or just a dream. The fairies playing tricks with the lovers’ emotion’s and feelings as the put fairy dust in their eyes that reinforce this general feel of confusion. This is done while they sleep so when they wake up and are unsure of what they feel about the people closest to them. Examples of this are with Demetrius and Lysander, both of whom where fixated upon Hermia but when they feel asleep they arose madly in love with Helena and couldn’t care less about Hermia because of what the fairies had done while they were sleeping. Dreaming is also reinforced throughout this play as most of it is set in the dark at night time where dreaming traditionally takes place. Also when in the dark, objects are seen in different light and can be construed in the imagination to look like anything as their shadows mangle the shape of the actual object. In the Noble version the power of the subconscious mind is focused on much more than in the Hoffman version, as Noble uses weird sets and strange costumes throughout the play but especially in the woods where so much confusion and mystification occurs. Not only the actual things the viewers see on the screen are used to create this image of a very powerful subliminal world that this play is set in but also the way in which Noble lays out the play. Noble adds a boy to the play and makes it appear as if the play is the boy’s dream and therefore Noble is able to make the play run like a dream which gives him more freedom to make the play more surreal. This idea of the play being the boy’s dream comes from the opening seen when the audience is taken inside a house to the boy that is sleeping with a copy of ‘A Midsummer Night’s Dream’ under his arm. The boy is then suddenly awake exploring a house that is larger than and very unrealistic as doors are enlarged and the boy is made to be very small amongst these huge objects. The reason for the boy dreaming these sequences of events could be because he has read the play as a sort of bedtime story and literal events that could have happened around him or within his family. The boy could have jumbled up the two; reality and fiction, in his subconscious mind and when he fell asleep these idea could have come through. The Noble version could also be thought to take the play to the next level if you like thinking the play to be a more deeper philosophical type of play, rather than a light hearted romantic comedy which Shakespeare original wrote it to be. This philosophical reasoning could be construed as that there is no reality and we all live in one huge dream. In conclusion when comparing the two plays yet they consist of exactly the same characters that say exactly the same words they are quite different. The Noble version appears to be a much funnier play than the Hoffman play becomes of the way certain characters, especially the mechanicals, are presented to the audience. Along with the idea that the Noble version is funnier I believe because Noble has tried to make the play funnier he has also added more fantasy that the Hoffman version mainly because of the sets, back drops and costumes that Noble had decided to use. I think that the Noble version appeals to a younger audience than the Hoffman version does because of its funnier side than the Hoffman version but not a wide spread basis, the film will never be nominated for a BAFTA award or anything of that sort because of its low budget. Where as the Hoffman version has a much higher budget and will therefore appeal to filmgoers rather than people who like to watch Shakespeare on stage. Because of its glamour, lush background and expensive actors I feel that the Hoffman is more magical because Hoffman is able to use whatever set he pleases or go out on location and ‘doll’ up a place to his satisfaction, Noble I don’t think never had that luxury. I think it is more magical because the of setting that Hoffman presents with the film, for example when the audience is taken into the woods and the fairy land I think that the tree in which they are partying appears quite magical. I also feel that the Hoffman version is more romantic because the actors and actresses are always quite close to each and the opening scene illustrates this in the Hoffman version where Hermia, Lysnander and Helena are all pressed closed together. Overall I think that the Noble version is better because I like the way in which Noble has presented the mechanicals and feel that it is more light hearted than the Hoffman version. I also think that the Hoffman version has tried too hard to create the sets that Shakespeare writes about throughout the play and at times is a bit over the top with the backgrounds.

Methods and Techniques Required to Produce Mayonnaise

Making mayonnaise Abtract A combination of oil, water, egg yolk, and stabilizers was combined in an effort to produce mayonnaise. The final emulsion was a result of a trial and error process to perfect the timing and order of the addition of ingredients. The procedure was only attempted once. It was concluded that adding the oil slowly to the egg yolk and adding the stabilizers at the end would produce a mayonnaise similar to manufactured mayonnaise. Introduction The purpose of this experiment is to determine the methods and techniques equired to produce mayonnaise.Mayonnaise is an emulsion, which means that it is a stable combination of two liquids that are immiscible. They key to this concept is that the combination must be stable. Water and oil, for example, do not combine to form an emulsion because of hydrogen bonds that form between each other in water molecules. These bonds prevent oil molecules from getting in. In order to create an emulsion, an emulsifier must be added to th e combination. An emulsifier is a compound that stabilizes emulsions.These emulsifiers, which are also often added to soap, have long chains of carbon and hydrogen atoms with a hydrophilic (water loving) and hydrophobic (water fearing) ends. This allows them to form a stable bridge between the hydrophilic water and the hydrophobic oil. Lecithin, a phospholipid with a hydrophobic head and two hydrophobic tails found in egg yolks, is one example of how emulsifiers can take shape. This is relevant to the production of mayonnaise because mayonnaise is an emulsion legally defined as including â€Å"65% il and egg yolk†.The emulsifying agent in mayonnaise is the egg yolk, which is an emulsion of it's own with †48% water, †16% proteins, †10% lecithin and †13% fats and cholesterol. Low-density lipoproteins (LDL), high-density lipoproteins (HDL) and various other proteins can be found in the yolk. HDL particles require an extra boost to improve their ability to act as an emulsifier because their particles are too large to coat the oil droplets without being separated from another.

How does Islamic architecture reflect Muslim beliefs? Essay

One of the most overlooked topics about the Muslim religion is its architecture; often times, Islam is always associated with the Koran, the Ramadan and such and most people are oblivious to the fact that these people also have been able to impact the world of architecture. Their structures are patterned such that the buildings and structures they create represent their religious beliefs. One style in architecture that reflects the belief of the Islamic people is their architectural decoration. The Islam religion dislike figurative representation; in turn, their architectural designs consists primarily of calligraphy and abstract ornaments and are often times coupled by colorful designs. (Farlex Encyclopedia) These calligraphic designs are often times based on the Koran. One other important thing in the Islam architecture is the design of their mosques. Basically, the Islamic mosque is a simple structure designed as a square structure with colonnades placed along the qibla wall. The design and function of this structure is said to allow the Muslims to be able to stand shoulder to shoulder in rows facing the Ka’ba when they pray. This style of architecture also creates a sense of space evoking spirituality of the environment, a feeling of peace, and the feeling of harmony and humbleness evoked in the individual during times of worship. (Hilal Plaza) These simple and oftentimes overlooked style of the Muslims in their architectural designs in reality hold more meaning than the contemporary architectures of our time, their style stresses the importance of the meaning of a structure over its aesthetic value.

Banks and Credit System of Exchange Essay Example for Free

Banks and Credit System of Exchange Essay Definition of Banks—Banks are financial institutions that help people to save and borrow money.In a growing economy, the banks help to create a new pool of money to be ised for other economic activities.They complement the money or cash system of exchange with the system of credit. History of Banking in the Philippines During the pre-colonial period, Filipinos also saved and borrowed money, but usually this was done by families, relatives of tribal leaders.The oldest written relic of our precolonial past is the famous Laguna Copperplate inscriptin (LCI), which contains a record of a debt payment in 900A. D.It proves that we have a longt tradition of honoring our debts in our culture. Modern banking, as we know it, really began with the coming of the Europeans. The first credit organizations were the Obras Pias(pious work), created by the Spanish colonial government starting in the 16th century. It is interesting to know that the early Catholics in the Philippines were taught how to tithe(give 10 percent of income to the church).Thus, thye early church in the Philippines was able to collect a fund od money, and its growth and good works increased tremendously. The first general bank in Southeast Asia was the Banco Espaà ±ol-Filipino (now known as Bank of the Philippine Islands), which opened in 1851.It was given authority to issue bank notes.Soon, other banks were opened.The Catholic Church anf their trustees owned and operated most banks during the Spanish colonial period. During the American period, more banks began operations. In 1906, the government established postal savings banks all over the country to bring banking closer to the people.This Promoted the habit of thrift and savings among low-income groups. Now Americans, Chinese and Filipinos also entered the picture. In 1916 the philippine National Bank was organized. Other banks which followed were the China Banking Corporation and the Philippine Bank of Commerce.Before World War II there were 17 banks in the country. The PNB and Postal banks were owned by the Catholic Church and religious organizations, and two by Filipinos and others. The Japanese m,ilitary occupation in 1941-45 briefly restructed Philippine banking. Only Japanese and their Filipino sympathizers were allowed to operate banks. In 1946, after independence, the otigins of our modern banking system were established. Prewar banks were re-opened and resumed operations. The Central Banking Act was passed in 1948. Today, there are thousands of banks all over the country, and some Filipino banks have opened branches abroad. Tyhe Volume of banking services has also increased, as more and more services are being offered. Among these services are car loans, time deposits, automatic tellers, dreive-in windows, night depository, safe deposit boxes, payroll handling, automatic debits, and many more. KINDS OF BANKS There are different kinds of banks as follows: 1. Rural banks-These are located mostly in the countryside. The government encourages the establishment of these small banks in order to bring asavings and banking closer to people in the provinces. For example, a group may set up a rural bank with P20 million capital outside of metro Manila or cities; but p50 million is needed for a bank in the city. The main reason for rural banks is to help farmers with agricultural loans. In 1994, the Pagsanjan Rural Bank founded by Victor Zaide cabreza and Soledad Benitez Cabreza, won the award fo â€Å"Outstanding Rural Bank in he Philippines† 2. Savings and loan association—These small banks gather savings and invest them in long term securities, such as housing loans. A good example is the Monte de Piedad Bank. 3.Special government banks—The Philippine government established several bnks to handle specific duties involving its financial projects.For example, after the war, the Rehabilitation and Finance Corporation (RFC) was created to receive postwar reconstuction funds ang give financial aid to the war-damaged economy. The RFG eventually beame the Development bank of the Philippines (DBP). The Land Bank of the Philippines (LBP) helps the government implement the land reform program. The Philippine Amanah Bank was organized in 1970s to cater for the growing economic needs of Muslim Filpinos. The government may also operate postal banks within selected post iffides around the country. Many small savers and children like to use postal banks because it is closer and more familiar to them. 4.Commercial banks—These make up the biggest banking group, and comprises nearly 50% of the total banking resources in the country. The main function of this type is to supply the circulating capital for the economy in the form of short-term loans.Example are the Philippine National Bank, Metrobank, BPI, FarEast Bank and Trust Company and others. 6.Universal Bank- Also known as a ful-service bank, a universal bank provides more servies than a commercial bank. Banks which have reached a capitalixation of P50 million or more can apply for a universal banking liscence. A universal bank can make more investments and lending.It can act as an investment house, a savings bank etc. It can invest directlyin private companies. Several banks are iniversal banks, starting with the Philipine National Bank, republic Planters Bank, United Cocunot Planters Bank, Allied Bank, PCIB, BPI, Far East Bank and Trust Company, and Metrobank. 6. international banks—As the name says international banks have operations in more than one country. Some Filipino bamks have branches in other countries, e.e. PNB, FEBTC, etc. Similarly, some foreign banks have branches in the Philippines, e.g. Hongkong ang Shanghai Chartered Bank, Citibank, Australia New Zealand, etc. Apart from the private banks, thee are government-owned banks, such as the International Bank for Reconstrucyion and Development (IBRD or World Bank) ased in Washington, D.C.; the Asian Development Bank (ABD) based in Metro Manila; the Bank of International Settkements (BIS) based in Basle, Switzerland. The Uses or Function of Banks— The services of banks are: 1.To accept aand guard deposits of money.People go to a bank because they trust that their money will not be stolen inside.ThePhilippine Deposit Insurace Corporation (PDIC) encures each depositor’s money up to a limit. In case the bank closes doen or is robbed, the depositor will still get their money bacl up to a fixed limit. In turn, the bank keeps a written list of the deposit in a savings book, a monthly statement or a certificate . For the right to use the money, the banks pay interest. 2. to lend money. Banks led money to qualified clients. in this way, the bank earns interest and profits. loans are ofdifferent kinds: are short-term. Loans may also be typedaccording to purpose( car loan, housing loan, business loan etc.) This may be a property title, which the bank can get in case the loan is not paid. Next, bigl loans must have a co- signer or one who will guarantee to pay the loan if the borrower defaults 9faiks to pay). 3.To remit and collect money. Banks als transfer or collect money for clients. for example, overseas contract workers can send their remittances to family through a bank to be picked up in Manila by the relative. A businesman can pay for a supply ordered from abroad through a local bank which send the payment to the foreign supplier. Usually, a bank has a correspondent bank abroad in case it does not have branches ther. Banks accept checks, bank dreafts or telegraphic transfers from other banks, according to certain conditions. 4..To perform legal roles like supervising a business, managing a private Banks and Credit System of Exchange. (2016, Dec 31).

Technology adoption in modern enterprises Assignment

Technology adoption in modern enterprises - Assignment Example In essence, such adoption covers all department, from communication, supplies management, staffing, and marketing to others. Holistic adoption is detrimental to eventual enterprises success. Furthermore, there is a dire need for the firms to ensure that their intrinsic information is available for those with developing interest to invest in their products. For this reason, static, explicit, temporal data must be available on demand. Technological tools must be available to facilitate such storage. Staffs rich in such knowledge and skills even facilitate further the technology adoption in a business. Any enterprise has to go along with the radical changes that have occurred. Modern advertising methods have to be at the inclusive end. Technology has permeated most organizations and brought changes not experienced before. Firms are encouraging the art of innovation through mentorship programs, exchange programs, and ushering in motivational rewards for the creative employees. Technology adoption has positive implications for such enterprises. First, it improves communication processes, through internet, emails, and other multiple channels hence saving time. The staffing process works at ease, promoting the efficiency of screening, recruitment, selection, and hiring of the most proficient aspiring workers. Eventually, there is a quick flow of all activities and mobility. Such adoption comes along with hindrances. High maintenance cost is the major challenge, and the firm must be proactive prior to technology adoption.

Critique Essay Example | Topics and Well Written Essays - 250 words - 5

Critique - Essay Example A careful review proves that Many of the American militias suffer heavy loses personally but believe in the revolutions course. The Militia show courage as the film portray their force fragile compared to the military power of the British Army. However, Bravery is challenged in the film, and the story depicts how the men handle the challenges and continue to fight. The film despite an excellent effort by the director to portray the real life events of the revolution but, it does not represent the actual history. Many of the atrocities committed by the British particularly Tavington, are war crimes by the Nazis in 1940 and not what happened in 1770s. The mixture of the two clearly demines credibility of the film as an accurate account of the revolutionary war. A vital lesson from the film is war always comes with its spoils that curse both pain and joy to the two warring sides. Bravery is crucial in any war, and when mixed with the right experience and war tactics a win is most promising, in this

The New Stimulus Bill Essay Example | Topics and Well Written Essays - 1500 words

The New Stimulus Bill - Essay Example It is well known to everybody that current global economic crises has its roots in the United States, where one of the biggest financial institutions collapsed due to non payment by borrowers to whom the banks freely lent huge amounts against various mortgages, specially house mortgages. The banks and financial institutions badly suffered with the collapse of Lehman Brothers in the United States. The banks and financial institutions World over hurt the public trust as they stopped or restricted further lending to housing industry as well as business. All these circumstances added to the worst global economic crises. The World vide economies went to worst recession after the Second World War. (PlentyMag 2009) Different countries took different steps they considered suitable for boosting up their own economies, United States gave two stimulus packages, one by the Bush Administration and the other by the Obama Administration. Bush Administration pumped in billions of dollars prior to current economic crises. It was specially meant for housing industry that was indicating something worst. Obviously that much money failed to give the desired results and ultimately the banks and financial institutions either became bankrupt or reached close to bankruptcy. It is understood that when the financial system of any country either collapse or it looses the public confidence than the economy of that country can not move forward. Therefore, The American President decided to float in the Congress another economic stimulus bill for about $825 billions. An economic stimulus bill is a sort of federal legislation needed to step in money into the economy to curb the economic recession. On Feb 17, 2009, a ne w economic stimulus package was passed and signed into law by President Barack Obama with just three Republican votes to promote

Gun Control Research Paper Example | Topics and Well Written Essays - 1000 words - 2

Gun Control - Research Paper Example Thesis statement: The research work on gun control proves that the possession of semi automatics by average people must be prohibited because military firearms must not be used by civilians, and uncontrolled possession of firearms ultimately leads to violence, injuries, and increase in mortality rate. Background information In the modern world, arms industry controls the production and supply of weapons in international level. In addition, civilian ownership and possession of weapons is interconnected with the growth and development of arms industry in global level. At the same time, development of arms industry indirectly influences the illegal trade and possession of weapons. During the Civil War era, the African American slaves were not allowed to own weapons, especially guns. So, one can see that gun control in America is deeply rooted in the socio-political scenario. Kristin A. Goss states that, â€Å"The image of America as a gun culture is also at odds with attitudes toward g un ownership† (6). But the freedom from slavery was not helpful for the African Americans to gain the freedom to possess weapons for self-defense. In 18th century, the arms industry began to influence the national politics and most states in America began to provide importance to the revenue from arms industry. So, the civilians began to consider the possession of arms as their right. Besides, legal sanction to purchase and possess of weapons was equally important to the states and the arms industry. Now, the ownership of weapons is a burning issue in the society because the same leads to a number of legal and moral problems. So, one can easily identify the fact that lobbying is an important factor that prevents the government from taking apt decision on gun control. Gun control Acts/laws in U.S. The most important gun control Acts/laws in the U.S. include: the National Firearms Act (1934), the Omnibus Crime Control and Safe Streets Act of 1968, the Gun Control Act of 1968, th e Brady Handgun Violence Prevention Act (1993) and the Protection of Lawful Commerce in Arms Act (2005). The National Firearms Act (1934) deals with the taxation on the production and supply of firearms in the U.S. Geraldine Woods states that, â€Å"Buyers, who also paid a high tax, were to be fingerprinted and investigated before the purchase could be completed† (33). One can see that this Act aims to control the illegal production and supply of firearms. The Omnibus Crime Control and Safe Streets Act of 1968, deals with the supply and possession of weapons in the U.S. Besides, this Act aimed to control the production and possession of weapons in the U.S. The Gun Control Act of 1968 deals with the control on firearms industry and those who possess weapons. One can see that this Act aims to control illegal transportation of weapons in the U.S. The Brady Handgun Violence Prevention Act (1993) aims to control the uncontrolled purchasing of weapons by the civilians in U.S. Larry J. Siegel states that, â€Å"The Brady Handgun Violence Prevention Act of 1993, amending the Gun Control Act of 1968, imposed a waiting period of five days before a licensed importer, manufacturer, or dealer may sell, deliver, or transfer a handgun to an unlicensed individual† (145). To be specific, this Act authorizes the authorities to collect information on those who decide to own weapons and to take apt decisions on the same. The

Where the Wild Things Are Essay Example | Topics and Well Written Essays - 500 words

Where the Wild Things Are - Essay Example Initially, Sendak wanted to put horses in place of wild things, but he abandoned the idea as he realized he could not draw horses better than wild beasts and mosters. As his mother locked him up in his room without offering him supper, he had an intrinsic desire to conquer his fear of wild things. Therefore, in his subconscious, he decided to confront them. The conversion of room of limited capacity into a world as vast as accommodative of sea, jungle and the wonderland full of wild things is all Max’s fantasy. As the ship took Max to the land occupied by wild things, he visualized the most fearful images of wild things in their extreme aggression he had for long been fearful of. Particularly from a child’s perspective, the way author narrated the rage of wild things is captivating. Beasts with large rolling yellow eyes and cluttering pointed teeth are the typical images of wild things that folk tales conventionally make use of. It is so because for children, rage reflects in the eyes and jaws of wild things. However, Max’s subconscious had taken him to the land of wild things, not to get frightened, but instead, to frighten them. So he stupefied the wild things by giving them a uninterrupted stare. The author has a solid reason why Max can frighten the wild things by staring at them without blinking. The reason is that when we, as adults, sternly forbid the children from doing something, we tend to give them a stern look, and try not to blink our eyes. This conveys a solid message to the children that we mean what we say. Likewise, Max conveyed his message to the wild things that he ought not to fear them. This made him the king of wild things and he ruled them. This is when, Max conquered his fear of wild things. Although Max’s mother had punished him, yet he always knew she loved him by heart and would not leave him hungry. He did not see his mum put supper in his room. Even

The Genetics of autism, a complex human disease Dissertation

The Genetics of autism, a complex human disease - Dissertation Example The paper tells that autism is not a disease condition but it displays genetic and non-genetic basis. Autism encompasses a wide range of developmental disorders and therefore it is considered as the autistic spectrum disorders (ASDs) regarded as an extensive variety of behavioural provinces involving- lack of social interaction by the child; inappropriate language and communication skills; diminished activities. Research studies carried out for the past 5 decades now establish the fact that autism is the result of multiple interaction of genetic factors. Considering the epidemiology of autism, various environmental factors encompassing exposure to toxic chemicals such as teratogens which are responsible for causing developmental abnormalities, perinatal abuse, infections during prenatal phase involving rubella and cytomegalovirus, epilepsy are the most probable reasons that is known to be responsible for causing autism. Studies also reveal the association of autism with frequency

Review the literature related to the effect of surgical repair in Essay

Review the literature related to the effect of surgical repair in wound healing.Discuss the influence it may have on healing - Essay Example Reports are vague on how the prehistoric man treated wounds, but in the primitive tribes, wounds are covered with plant parts and other materials believed to have healing properties. Wounds were also filled with spider web in time past. Various crude methods of wound draining and wound closing are also reported among some tribes. An ingenious wound clamp was devised out of the jaws of insects by primitive tribes of India and South America who made the insects bite across the apposed edges of a wound.(Haeger, 1988) . Wound management has two main approaches: the surgical and non-surgical categories of intervention. In the non-surgical approach, classical methods such as administration of topical or systemic therapeutic agents, locally applied enzymes, and dressings designed to optimize the wound for later surgery, or to heal the wound by secondary intention (Knox et al., 2007). The surgical approach involves the implementation of preparatory surgical procedures which help to prepare the wound for accelerated recovery and augment the body healing process. Both of these approaches are different, yet aim at the same goal. This review is concerned with the surgical aspects and how they provide a facilitating environment for timely wound healing. For effective wound healing in modern day surgery, the aims are to ensure quick regeneration of damaged tissue, reduce infection, and maximize immune response, and central to achieving these aims are blood perfusion, oxygen supply, prevention of re-injury and good diet(Hunt and Hopf, June 1997a). Reduction of infection and quick tissue regeneration are directly related to wound blood perfusion and oxygenation. Perfusion therefore appears to be the most important factor in wound healing. Wounds in well perfused areas of the body tend to heal faster, even when they are massively infected. They also form less scar. The same goes for wounds that occur in areas of

Ambition in Macbeth by William Shakespeare Essay Example for Free

Ambition in Macbeth by William Shakespeare Essay What is ambition? Ambition is described as eager for success, power or fame. For Macbeth. Ambition was what drove him to become great, it forced him to change his nature towards evil. At the beginning of the play, Macbeth was portrayed as a courageous soldier who fought for his King without mercy. But once the witches planted the seeds of greater things and Lady Macbeth fuelled his ambition, which lead him to become greedy and power hungry. Macbeth was led down to an unescapable road of doom by an outside force, namely fate in the form of the three witches. There was no supernatural force working against Macbeth, which therefore makes him responsible for his own actions and inevitable downfall. Macbeth is indeed responsible for his own actions, which are provoked by an unwillingness to listen to his own conscience, the witches, and his ambition. The witches tempted Macbeth with their prophecies, which made Macbeth ¡Ã‚ ¦s heart and mind slowly filled with ambition and his huger for power. The witches predicted, at the beginning of the play, that Macbeth would soon become the Thane of Cawdor and eventually the outright King. They tell Macbeth this, simply to ignite what would finally end up in him taking the life of King Duncan. Ambition, no matter how small, builds up, and becomes a need. When this ambition is built up and encouraged, it can influence a persons decision. Macbeth went to three witches, who prophesized that he would become King. This got Macbeth thinking of how he can become King. At this time, he was still unsure of whether he would take any action toward gaining the crown. When he comes back to his house, Lady Macbeth convinces him to murder King Duncan, through emotionally degrading him, shown in the quote: Art thou afeard/ To be the same in thine own act and valour/ As thou art in desire? (Act I, Scene IV). This quote shows how Lady Macbeth influenced Macbeths decision, because after hearing about the prophecy, she also had the ambition for her husband to become King. Macbeth slowly becomes accustomed to killing and does it more easily and without remorse. For example, after Macbeth becomes king, he begins to worry about the second part of the prophecy, when Banquos sons become kings. Knowing that he will not have any heirs, Macbeth dreads the idea of the  seeds of Banquo kings. Rather than so, come fate into the list, and champion me to the utterance (3.1.70-73). Since he committed a sinful act to fulfill his desire become king, Macbeth does not want to lose everything he got to Banquos royal bloodline This shows how corrupt and villainous Macbeth has become; he will not let anything, not even friendship, get in the way of his desire to be the King of Scotland. And if the destruction of friendship is not a symbol of how strong Macbeths ambition truly is, then the manslaughter of an innocent mans entire family is. When Macbeth sees the three apparitions, one of them tells him to beware Macduff. Surprisingly, after Macbeth learns that Macduff has fled to England, he responds by declaring that he will give to the edge o the sword his wife, babes, and all unfortunate souls that trace him in his line. (4.1.151-153). This shows how corrupt and evil Macbeth has become; he doesnt even care about who hes killing anymore. A wife and kids symbolizes purity and love in a mans life; the fact that Macbeth doesnt even consider the moral consequences of destroying a loving family and killing children shows how filled with ambition he has become. Macbeth is so afraid of losing to Macduff that he believes that by killing his family, Macduff will be broken beyond repair and not be able to face Macbeth. Unfortunately, he does not count on a certain someone to heighten Macduffs hopes to slaying Macbeth by using his sorrow to his advantage. That certain someone is Malcolm, the son of Duncan. After the murder of his father, Malcolms ambition to destroy Macbeth becomes so strong that he forgets all moral values and disregards the feelings of others; this ambition represents revenge. Though Malcolm is able to understand the feelings of others, he lets nothing stop him from achieving his goal; this is either due to his inexperience of the world, or because he is too bent on revenge to think about anything else. When Macduff learns that his family is murdered, he begins to despair. Malcolm, not wanting to let anything get in the way of his ambition, tells Macduff to dispute it like a man. (4.3.221). Since Malcolm is a young man; he does not have a wife or kids and disregards Macduffs pain as a sign of weakness. Note that even if Malcolm had a family and understood Macduffs pain fully, he would still have been reckless and put revenge above anything else. Malcolms  father was a good man who lost his life at the hands of the man he trusted the most; Malcolm is not going to let Macduffs personal tragedy get in the way of his goal of destroying Macbeth. When Macduff responds by saying that first he must feel pain like a man, Malcolm responds by telling Macbeth to make his grief be this the whetstone of your sword. Let grief convert to anger; blunt not the heart, enrage it. (4.3.230- 231). While Malcolm is more understanding of the pain Macduff feels, he still convinces him to move on. When he says let grief convert to anger, he means for Macduff to use his sorrow as his anger so he can move on with his life and destroy the man responsible for his sorrow: Macbeth. Malcolm truly does feel bad about Macduff losing his family, but unlike Macduff, he has no family to worry about and has not experienced every pain and sorrow Macduff has been through. Given this evidence, it is evident how much ambition Malcolm has for destroying Macbeth. Macbeth is not fully to blame for his ambition clouding his judgment since the audience knows that Lady Macbeth has him kill Duncan so she can be Queen; this ambition represents power. While Macbeth is to blame for all he has done to his country, his wife started a chain reaction that sent Macbeth down this dark path. Had Macbeth not told his wife about the prophecies, she would not have become so obsessed with power and she would not have sent her husband to kill Duncan so she could be Queen faster†¦and all of Macbeths victims would be alive and well. Lady Macbeth wants so desperately to gain power, she begs of the immortals to unsex me here and fill me from the crown to the toe top-full of direst cruelty! (1.5.41-43). Lady Macbeth is asking the spirits (or gods†¦Im not quite sure; its pretty vague) to make her cruel and unforgiving so she can do the terrible deed of killing Duncan. This shows how evil and impatient Lady Macbeth is; had she waited for Duncan to promote Mac beth, she could have been Queen without her husband having to kill anyone, Macbeth would still have been a good person, and they would not have had to suffer so much guilt for all they did. Later, after Lady Macbeth drugs the guards, she boasts about the drugs that which hath made them drunk Sprouse  hath made me bold; what hath quenched them hath given me fire. Now Lady  Macbeth is almost certain that they will not fail; her ambition has clouded her better judgment and ignored the possibility of guilt haunting her and her husband. This ambition, the ambition of power, is by far the most deadly of all ambitions. If you want power so badly and very quickly, you forget about all the consequences that might come from it. In Lady Macbeths case, her consequence for her actions was the loss of her sanity and restless nights thinking about what she made her husband do, eventually causing her to take her own life. This being said, I think it is safe to say that too much ambition is NOT a promise of power or a sign of greatness.

Casual Internet Gamers in India

Casual Internet Gamers in India Casual Internet Gaming in India is the area of dissertation which will be researched. A phenomenon relatively new to the world, casual internet gaming is an area which is yet to be researched and fully understood. Computer gaming is an area close to my heart, as well as an exciting and challenging field to work on, where the markets are still evolving and promising great potential in the near future. Electronic gaming itself is a very wide subject which hasnt been properly researched, especially in India. Internet gaming is a subset to it, but again an area so vast that it cant be covered in one research. Going down further, I chose casual internet gaming because of the following reasons- Casual gaming is by far the most popular mode of gaming on internet in India. Internet speeds in India allows only casual gaming to grow currently. Social media is proving to be an ideal platform for their growth No research on this topic has been done so far. We are yet to understand why people and Indians in particular are attracted towards casual gaming. Till now, Indian Marketers have not taken a consumer-centric approach to make and deliver casual games. There is great scope in the field, as Indians discover casual gaming and get hooked on to it through various platforms According to a recent study by JuxtConsult , Of the 47 million Internet users, 39 million are based in urban areas, while only 8 million reside in the rural. Hence Internet penetration is largely limited in India and speeds are still slow. In such a scenario, the only games that can work well are casual games because they dont need high end computer/gaming systems, nor are the speed requirements a constraint. In fact, being the only mode of gaming which is viable, it has been the focus of the gaming industry as well. From dedicated websites like zapak to integration of casual games to social media networks like facebook, casual games are available across the internet. The surprising part is that no one has really tried to understand the reason for their popularity or the potential profitability of these games. The growth of Indias casual games market comes in line with the overall growth of the countrys games market and industry. According to founder of CasualGaming.biz, Gaurav Mirchandani the industry has changed substantially over the past few due to the growth of internet users in India whom now have broadband access in their homes, at work, and in restaurants and hotels. This change has sparked a new emergence of casual gaming in India as a leisure and as lead to new small companies setting up offices for game development outsourcing mostly for flash and PC downloadable games. The Industry focus has been on delivering casual games across platforms to the maximum possible user base. However, no thought has been given to the consumer and their needs. The Industry lacks a consumer-centric focus in game development and delivery. A deeper understanding of why these games are being played, and by whom they are being played is necessary to improve the standards and profitability of casual gaming as a business. As the world moves towards the virtual avenues provided by the technological revolution, internet gaming assumes significance as the next major frontier of the world. Brands are already investing in this area and can really cash on into this profitable business. Internet now provides people the choice of playing with other individuals over the cyber space. The constant advances in technology open up new possibilities regularly, taking computer gaming to new heights each time. Hence, the objective of the research will be to understand the psyche of the Indian casual gamer. This will help the Indian gaming industry understand the consumers better and hence deliver better products to them. Not only that, it will also help them improve the profitability of the business, by understanding what is relevant to the gamers, and what is not. This will be an exploratory study into the realm of casual gaming in India. Given the time constraints of a dissertation, I will be able to focus on limited aspects of casual gaming. Hence I am choosing only those aspects of the area, like why do gamers behave as they do and where and when they play games, which are important both for the Industry and the academia. Again due to the time constraints and vastness of the topic, everything cannot be covered in one research. Hence a study on the college-going gamers will be conducted. LITERATURE REVIEW Very little literature is available on consumers of Casual Gaming in India. I studied the gaming industry in general to find references to casual and internet gaming, especially in the Indian context. Gaming: India is All Set! -Rao, K. Rajesh (rajesh, 2008) Prospects for Animation Gaming Industry in India. -Kuruvila, A. O. (A.O, 2008) (Computer gaming on the go in India, 2004) India: The Final Frontier for Games? (Silicon india, 2008) Zapak Taking Casual Games seriously! (Vimali, 2008) Casual Gaming A Big Draw for VCs. (Khanna, 2008) Games people play (Marketing Management, 2007) Casual video gaming is now serious business (2007) Casual Computer Games Go Upscale (2007) Nothing casual about it Rajiv Fernando 2009 The article presents the authors views concerning the development of the gaming industry in India. He relates that the new generation is characterized by the evolution of interactive digital content and distributed model of games services. The author perceives good opportunities for game developers and providers associated with the increase of Internet penetration and digital content. The article starts off with a preface of the Global and Indian gaming and animation industry and goes on to dwell upon the statistics of the industry in India. It then follows up with a SWOT analysis of the Indian gaming Industry Reports on the report released by British Broadcasting Corp. in 2005 regarding the mobile gaming market segment in India. Increase in the number of mobile phone users in October 2004; Factors that influenced the growth in the mobile gaming sector; Number of game developers and mobile companies that provide games to their subscribers. The article provides an overview of the computer games industry worldwide, particularly in India. It explains the technology trends that might influence the advent of these games including powerful cellular telephones, cloud gaming and the growth of broadband networks. A historical background on the emergence of these electronic games is also presented. The article discusses the success of the online games introduced by Zapak Digital Entertainment in India. Zapak is influential to the success of the gaming industry through the launching of massive multiplayer online games (MMOGs), hardcore games and large format gaming cafÃÆ' ©es. The companys strategies in creating value chain for its customers and distribution network are mentioned. The article presents the views of the author on various issues related to the electronic games industry in India. It focuses on the casual gaming business. The author addresses the problems on piracy and financing animation and gaming projects in the country. Future opportunities for the casual gaming space are also cited. The article discusses conflicting studies concerning the target audience for casual games. A study by Information Solutions Group found that casual gamers are predominately female. In-game advertisement firm Eyeblaster backed this data up, claiming that the majority of casual gamers are females that are more than thirty years old. However, a study by Ipsos Insight showed that more than half of computer and video gamers are male, data that is backed up by a Universal McCann study about console gamers. The article reports on the growing competition among firms in the video games industry in New York City. According to IDC Research, revenues from casual video games are expected to increase by 68 percent to $750 million in 2007 and are forecasted to reach $2 million by 2009. Wade Tinney, co-founder of Large Animal Games, said that it is important for firms in the industry to be well-funded so that they can move quickly and make products that compete with those with other companies. The article talks about the demographics of casual gamers worldwide according to the various studies that have been conducted. It also talks about the distribution of these games and what the game developers are doing to fight off competition in the casual gaming segment. It takes the zapak example to show that casual games are here to stay. It further tells about the future plans of zapak and compares the groeth of casual gaming in India with increase in internet penetration.It re-iterates that industry observers believe that online games had great potential for growth in the Indian gaming market, as it overcame the problem of piracy. Sify eyes kids for gaming biz (2007, Infotech.indiatimes.com) Web 2.0: Online Communities, Personalization and the Web OS. (Singh, 2006) Casual Games White Paper -IGDA ,2003 The 2009-2014 Outlook for PC Casual Games in India Icon Group International, Inc. 2008 Insights on Casual Games, Nielson, 2009 Casual gaming study conducted by NPD Group China Gaming 2008à ¢Ã¢â€š ¬Ã¢â‚¬Å"2012 Forecast and Analysis Casual Gaming Market Update James Kuai and Peter Shackelfor 3Q 2007 2004 China Casual Game Research Report (2005) It shows the interest of the industry in the casual gaming industry and an attempt to focus on the needs of the consumers, finally. I talks about Sify and its plan to acquire casual games and make them available all across Sifys cyber cafes. The article reports developments on Web 2.0 in India. Social networks and casual gaming continue to prevail in the major themes of Web 2.0. Online communities emphasize the notion of more sharing and connectivity on the Internet, as well as a strong focus on personalization. Another interesting phenomenon in the Web 2.0 world is the emerging space of online casual gaming. This article is on the International Casual Games industry. Numerous players continue to enter the market, business models are constantly changing, and new customers are found every day. This paper helps define the industry, and give everyone a base level of understanding of all aspects of this space. It is not intended to go into minute detail on any one subject, but provides broad understanding to the major factors involved in the casual game industry. This econometric study covers the latent demand outlook for PC casual games across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5,000 cities in India. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. Nor does the report cover actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in India) This study looks at data from more than 800 casual games for PC computers, which are defined as inexpensive to produce, straightforward in concept, easy to learn and simple to play. They say that casual gamers return more often to games and therefore play more often than hardcore gamers. The study, which surveyed nearly 3,000 U.S. gamers, identified 14 specific types of gamer within 39 different game genres. Casual gamers were divided into 10 classifications. The study also offered data that would seem to dispel the myth that casual gamers dont invest as much time playing games as core gamers do. This IDC study examines the dynamics of the China gaming market and focuses on online gaming. It looks at market drivers, dynamics, and strategies; the competitive landscape; and includes profiles of the top 10 vendors as well as a 2008à ¢Ã¢â€š ¬Ã¢â‚¬Å"2012 forecast. The concentration of the China online gaming market improved significantly in 2007. The revenue sum of the top 10 vendors occupied 91.8% of the total market. Casual Gaming Market Update provides in-depth analysis of the current dynamics and future directions of the rapidly growing casual gaming industry in the USA, including quantitative forecasts, competitive analysis, consumer perspectives, and profiles of leading companies in the casual gaming value chain. According to iResearch, market size of China online casual game industry was RMB 25 million in 2003 and it reaches to RMB 410 million in 2004 with growth rate of 356%. The fast growth of online casual game industry is mainly attributable to the market success of QQ game platform and Shanda BnB. iResearch forecasts that market size of China online casual game industry will keep fast growth in the following years: its is estimated that market size of China online casual game will reach RMB 1.78 billion in 2007. The literature review failed to reveal any concrete consumer research done in the field of Casual gaming in India. Apart from references in articles in business and technology magazines, only two proper journal articles were found on the subject. No survey, scholarly article, book, dissertation etc on this topic covering the consumer angle and pertaining to India was found. Being a new research area, this is not surprising, but only logical. Hence we find a huge research gap here, particularly in the Indian context. RESEARCH OBJECTIVES FRAMEWORK We see that there is a wide research gap in this area. At best surveys, statistics and reports are available on the subject. While the consumers have been studied in the west and Asian markets like China, an Indian study to understand the consumer was not found on an extensive search. Therefore, in the proposed research we plan to- Understand the Indian college-going casual internet gamer No research was found on the above mentioned research field, inspite of extensive search. An exploratory research in this field is hence in order. The phenomena of Internet gaming and hence out study will be largely restricted to SEC A and SEC B in India ( JuxtConsult study,2009 ). This is due to the current limitations of internet penetration. Though a comprehensive study needs to be done on all existing and potential casual gamers, the proposed dissertation will be limited to college going gamers only. This will be so keeping in mind the time constraints of the dissertation. The research objectives: Find out reasons why college-goers play casual internet games What are usage patterns of casual internet-gaming in India Explore the casual gaming phenomena First we need to know the platforms where casual internet games are being played by college-goers. After that we will find the reasons why these gamers are hooked on to casual internet gaming. We will then find the relations between the usage pattern and the reasons of usage and explore this area of casual gaming from the consumer perspective. This will give us various hypothesis which then can be verified. Hence it will help develop a consumer-centric approach which is currently missing in the industry. A deep understanding of the casual internet gamers in India is necessary for this approach. The researchs objective is to develop this new approach for the industry and academia alike within the constraints of a research (college-going students only). PROPOSED RESEARCH DESIGN AND METHODOLOGY To find out the whys and hows of the Indian Casual gaming industry, a qualitative research will be in place. Here we are trying to understand the usage and behavior of the college going audience with respect to casual gaming, which requires a qualitative approach. Secondary research- Being an area which appears to be hardly studied, the starting point would be studies done on gaming in India, for example à ¢Ã¢â€š ¬Ã¢â‚¬Å" IAMAI-IMRB report NASSCOM Animation Gaming Report IGDA reports These reports give an insight on the demographics of the Indian gamer and are a good place to start. A secondary research on the subject of Casual online gaming will tell us where to find the gamers and challenges of the Industry. It will basically give an industry point of view. With the help of these reports and an extensive online research, we will be able to find out the platforms where the gamers are playing casual games, for example- Dedicated Casual gaming websites Social media networks Mobiles Film/brand promotion websites A comprehensive list of all the casual gaming platforms on the internet will be made. Once we know where to find the college going casual gamer, we can move on to the next stage, which is to probe him/her. Apart from this, casual gaming phenomena in other countries will be studied where research has already been done on the subject. Quantitative studies on Indian gaming industry will be studied to form a strong base for the qualitative research to be undertaken. Primary research- We will through the secondary research know where to find the Indian casual gamer. We will then do a primary research to find the reasons why people play casual games. In- depth Interviews- To find out the reasons why people play casual internet games 15 in-depth interviews will be conducted keeping in mind that all possible platforms are covered. The hows and whys of the college going gamers will be found out. Questionnaire- To understand the usage patterns of the casual internet gamers, a qualitative questionnaire will be in order. It will give us the various attitudes of the gamers along with consumption patterns of the college-going gamers. We will be able to find out which games they are playing, when they are playing and how they are playing. A questionnaire will have a sample size of around 40 people from the college-going gamers. The results of the in-depth interview and questionnaire along with the secondary research will then be used to develop the psychographic profiling of the casual internet gamer. This will be done using the TGI software tool. The universe will be derived by the intensive secondary research. Sample size is proposed to be 15 in-depth interviews and 40 gamers (20 men and 20 women) for the questionnaire, keeping in mind our target, the college going gamers. Mere numbers are irrelevant here as our focus is on developing a deep understanding on the subject. As this is a qualitative study, a probability sampling method is ineffective and expensive; hence we will do non-probability sampling with convenience, quota and snow-ball sampling techniques. A content analysis technique will be undertaken. The analysis will be with a systematic description of behavior asking who, what, where, where and how questions within formulated systematic rules to limit the effects of analyst bias. Being an exploratory research, this will be a good basis to begin with. EXPECTED CONTRIBUTION The Indian gaming industry is estimated to grow at a CAGR of 49% to reach USD 830 million by 2012 which was USD 167 million in 2008. Casual internet gaming is an area of the industry which is popular and growing. And it is also an area where on an extensive search no concrete research could be found. Hence this area of research appeals to both the industry and academia. No consumer centric approach in this field has yet been observed. This research will perhaps be the first of its kind where the psychographic profiling of the college going casual internet gamers will be done and basic STP constructs on the same will be developed. For the industry, this approach will help them develop and deliver better products and being an exploratory research, for the academia the research output will provide further scope for researching in the field. This research only focuses on College going gamers. There are a lot of other segments which can be studied. Also, casual gaming is just a subset of computer gaming, which in itself is a large field to research on, given the dearth of studies done in the Indian context, leaving scope for further researches, using this research as a basis. Casual Internet Gamers in India Casual Internet Gamers in India Casual Internet Gaming in India is the area of dissertation which will be researched. A phenomenon relatively new to the world, casual internet gaming is an area which is yet to be researched and fully understood. Computer gaming is an area close to my heart, as well as an exciting and challenging field to work on, where the markets are still evolving and promising great potential in the near future. Electronic gaming itself is a very wide subject which hasnt been properly researched, especially in India. Internet gaming is a subset to it, but again an area so vast that it cant be covered in one research. Going down further, I chose casual internet gaming because of the following reasons- Casual gaming is by far the most popular mode of gaming on internet in India. Internet speeds in India allows only casual gaming to grow currently. Social media is proving to be an ideal platform for their growth No research on this topic has been done so far. We are yet to understand why people and Indians in particular are attracted towards casual gaming. Till now, Indian Marketers have not taken a consumer-centric approach to make and deliver casual games. There is great scope in the field, as Indians discover casual gaming and get hooked on to it through various platforms According to a recent study by JuxtConsult , Of the 47 million Internet users, 39 million are based in urban areas, while only 8 million reside in the rural. Hence Internet penetration is largely limited in India and speeds are still slow. In such a scenario, the only games that can work well are casual games because they dont need high end computer/gaming systems, nor are the speed requirements a constraint. In fact, being the only mode of gaming which is viable, it has been the focus of the gaming industry as well. From dedicated websites like zapak to integration of casual games to social media networks like facebook, casual games are available across the internet. The surprising part is that no one has really tried to understand the reason for their popularity or the potential profitability of these games. The growth of Indias casual games market comes in line with the overall growth of the countrys games market and industry. According to founder of CasualGaming.biz, Gaurav Mirchandani the industry has changed substantially over the past few due to the growth of internet users in India whom now have broadband access in their homes, at work, and in restaurants and hotels. This change has sparked a new emergence of casual gaming in India as a leisure and as lead to new small companies setting up offices for game development outsourcing mostly for flash and PC downloadable games. The Industry focus has been on delivering casual games across platforms to the maximum possible user base. However, no thought has been given to the consumer and their needs. The Industry lacks a consumer-centric focus in game development and delivery. A deeper understanding of why these games are being played, and by whom they are being played is necessary to improve the standards and profitability of casual gaming as a business. As the world moves towards the virtual avenues provided by the technological revolution, internet gaming assumes significance as the next major frontier of the world. Brands are already investing in this area and can really cash on into this profitable business. Internet now provides people the choice of playing with other individuals over the cyber space. The constant advances in technology open up new possibilities regularly, taking computer gaming to new heights each time. Hence, the objective of the research will be to understand the psyche of the Indian casual gamer. This will help the Indian gaming industry understand the consumers better and hence deliver better products to them. Not only that, it will also help them improve the profitability of the business, by understanding what is relevant to the gamers, and what is not. This will be an exploratory study into the realm of casual gaming in India. Given the time constraints of a dissertation, I will be able to focus on limited aspects of casual gaming. Hence I am choosing only those aspects of the area, like why do gamers behave as they do and where and when they play games, which are important both for the Industry and the academia. Again due to the time constraints and vastness of the topic, everything cannot be covered in one research. Hence a study on the college-going gamers will be conducted. LITERATURE REVIEW Very little literature is available on consumers of Casual Gaming in India. I studied the gaming industry in general to find references to casual and internet gaming, especially in the Indian context. Gaming: India is All Set! -Rao, K. Rajesh (rajesh, 2008) Prospects for Animation Gaming Industry in India. -Kuruvila, A. O. (A.O, 2008) (Computer gaming on the go in India, 2004) India: The Final Frontier for Games? (Silicon india, 2008) Zapak Taking Casual Games seriously! (Vimali, 2008) Casual Gaming A Big Draw for VCs. (Khanna, 2008) Games people play (Marketing Management, 2007) Casual video gaming is now serious business (2007) Casual Computer Games Go Upscale (2007) Nothing casual about it Rajiv Fernando 2009 The article presents the authors views concerning the development of the gaming industry in India. He relates that the new generation is characterized by the evolution of interactive digital content and distributed model of games services. The author perceives good opportunities for game developers and providers associated with the increase of Internet penetration and digital content. The article starts off with a preface of the Global and Indian gaming and animation industry and goes on to dwell upon the statistics of the industry in India. It then follows up with a SWOT analysis of the Indian gaming Industry Reports on the report released by British Broadcasting Corp. in 2005 regarding the mobile gaming market segment in India. Increase in the number of mobile phone users in October 2004; Factors that influenced the growth in the mobile gaming sector; Number of game developers and mobile companies that provide games to their subscribers. The article provides an overview of the computer games industry worldwide, particularly in India. It explains the technology trends that might influence the advent of these games including powerful cellular telephones, cloud gaming and the growth of broadband networks. A historical background on the emergence of these electronic games is also presented. The article discusses the success of the online games introduced by Zapak Digital Entertainment in India. Zapak is influential to the success of the gaming industry through the launching of massive multiplayer online games (MMOGs), hardcore games and large format gaming cafÃÆ' ©es. The companys strategies in creating value chain for its customers and distribution network are mentioned. The article presents the views of the author on various issues related to the electronic games industry in India. It focuses on the casual gaming business. The author addresses the problems on piracy and financing animation and gaming projects in the country. Future opportunities for the casual gaming space are also cited. The article discusses conflicting studies concerning the target audience for casual games. A study by Information Solutions Group found that casual gamers are predominately female. In-game advertisement firm Eyeblaster backed this data up, claiming that the majority of casual gamers are females that are more than thirty years old. However, a study by Ipsos Insight showed that more than half of computer and video gamers are male, data that is backed up by a Universal McCann study about console gamers. The article reports on the growing competition among firms in the video games industry in New York City. According to IDC Research, revenues from casual video games are expected to increase by 68 percent to $750 million in 2007 and are forecasted to reach $2 million by 2009. Wade Tinney, co-founder of Large Animal Games, said that it is important for firms in the industry to be well-funded so that they can move quickly and make products that compete with those with other companies. The article talks about the demographics of casual gamers worldwide according to the various studies that have been conducted. It also talks about the distribution of these games and what the game developers are doing to fight off competition in the casual gaming segment. It takes the zapak example to show that casual games are here to stay. It further tells about the future plans of zapak and compares the groeth of casual gaming in India with increase in internet penetration.It re-iterates that industry observers believe that online games had great potential for growth in the Indian gaming market, as it overcame the problem of piracy. Sify eyes kids for gaming biz (2007, Infotech.indiatimes.com) Web 2.0: Online Communities, Personalization and the Web OS. (Singh, 2006) Casual Games White Paper -IGDA ,2003 The 2009-2014 Outlook for PC Casual Games in India Icon Group International, Inc. 2008 Insights on Casual Games, Nielson, 2009 Casual gaming study conducted by NPD Group China Gaming 2008à ¢Ã¢â€š ¬Ã¢â‚¬Å"2012 Forecast and Analysis Casual Gaming Market Update James Kuai and Peter Shackelfor 3Q 2007 2004 China Casual Game Research Report (2005) It shows the interest of the industry in the casual gaming industry and an attempt to focus on the needs of the consumers, finally. I talks about Sify and its plan to acquire casual games and make them available all across Sifys cyber cafes. The article reports developments on Web 2.0 in India. Social networks and casual gaming continue to prevail in the major themes of Web 2.0. Online communities emphasize the notion of more sharing and connectivity on the Internet, as well as a strong focus on personalization. Another interesting phenomenon in the Web 2.0 world is the emerging space of online casual gaming. This article is on the International Casual Games industry. Numerous players continue to enter the market, business models are constantly changing, and new customers are found every day. This paper helps define the industry, and give everyone a base level of understanding of all aspects of this space. It is not intended to go into minute detail on any one subject, but provides broad understanding to the major factors involved in the casual game industry. This econometric study covers the latent demand outlook for PC casual games across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5,000 cities in India. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. Nor does the report cover actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in India) This study looks at data from more than 800 casual games for PC computers, which are defined as inexpensive to produce, straightforward in concept, easy to learn and simple to play. They say that casual gamers return more often to games and therefore play more often than hardcore gamers. The study, which surveyed nearly 3,000 U.S. gamers, identified 14 specific types of gamer within 39 different game genres. Casual gamers were divided into 10 classifications. The study also offered data that would seem to dispel the myth that casual gamers dont invest as much time playing games as core gamers do. This IDC study examines the dynamics of the China gaming market and focuses on online gaming. It looks at market drivers, dynamics, and strategies; the competitive landscape; and includes profiles of the top 10 vendors as well as a 2008à ¢Ã¢â€š ¬Ã¢â‚¬Å"2012 forecast. The concentration of the China online gaming market improved significantly in 2007. The revenue sum of the top 10 vendors occupied 91.8% of the total market. Casual Gaming Market Update provides in-depth analysis of the current dynamics and future directions of the rapidly growing casual gaming industry in the USA, including quantitative forecasts, competitive analysis, consumer perspectives, and profiles of leading companies in the casual gaming value chain. According to iResearch, market size of China online casual game industry was RMB 25 million in 2003 and it reaches to RMB 410 million in 2004 with growth rate of 356%. The fast growth of online casual game industry is mainly attributable to the market success of QQ game platform and Shanda BnB. iResearch forecasts that market size of China online casual game industry will keep fast growth in the following years: its is estimated that market size of China online casual game will reach RMB 1.78 billion in 2007. The literature review failed to reveal any concrete consumer research done in the field of Casual gaming in India. Apart from references in articles in business and technology magazines, only two proper journal articles were found on the subject. No survey, scholarly article, book, dissertation etc on this topic covering the consumer angle and pertaining to India was found. Being a new research area, this is not surprising, but only logical. Hence we find a huge research gap here, particularly in the Indian context. RESEARCH OBJECTIVES FRAMEWORK We see that there is a wide research gap in this area. At best surveys, statistics and reports are available on the subject. While the consumers have been studied in the west and Asian markets like China, an Indian study to understand the consumer was not found on an extensive search. Therefore, in the proposed research we plan to- Understand the Indian college-going casual internet gamer No research was found on the above mentioned research field, inspite of extensive search. An exploratory research in this field is hence in order. The phenomena of Internet gaming and hence out study will be largely restricted to SEC A and SEC B in India ( JuxtConsult study,2009 ). This is due to the current limitations of internet penetration. Though a comprehensive study needs to be done on all existing and potential casual gamers, the proposed dissertation will be limited to college going gamers only. This will be so keeping in mind the time constraints of the dissertation. The research objectives: Find out reasons why college-goers play casual internet games What are usage patterns of casual internet-gaming in India Explore the casual gaming phenomena First we need to know the platforms where casual internet games are being played by college-goers. After that we will find the reasons why these gamers are hooked on to casual internet gaming. We will then find the relations between the usage pattern and the reasons of usage and explore this area of casual gaming from the consumer perspective. This will give us various hypothesis which then can be verified. Hence it will help develop a consumer-centric approach which is currently missing in the industry. A deep understanding of the casual internet gamers in India is necessary for this approach. The researchs objective is to develop this new approach for the industry and academia alike within the constraints of a research (college-going students only). PROPOSED RESEARCH DESIGN AND METHODOLOGY To find out the whys and hows of the Indian Casual gaming industry, a qualitative research will be in place. Here we are trying to understand the usage and behavior of the college going audience with respect to casual gaming, which requires a qualitative approach. Secondary research- Being an area which appears to be hardly studied, the starting point would be studies done on gaming in India, for example à ¢Ã¢â€š ¬Ã¢â‚¬Å" IAMAI-IMRB report NASSCOM Animation Gaming Report IGDA reports These reports give an insight on the demographics of the Indian gamer and are a good place to start. A secondary research on the subject of Casual online gaming will tell us where to find the gamers and challenges of the Industry. It will basically give an industry point of view. With the help of these reports and an extensive online research, we will be able to find out the platforms where the gamers are playing casual games, for example- Dedicated Casual gaming websites Social media networks Mobiles Film/brand promotion websites A comprehensive list of all the casual gaming platforms on the internet will be made. Once we know where to find the college going casual gamer, we can move on to the next stage, which is to probe him/her. Apart from this, casual gaming phenomena in other countries will be studied where research has already been done on the subject. Quantitative studies on Indian gaming industry will be studied to form a strong base for the qualitative research to be undertaken. Primary research- We will through the secondary research know where to find the Indian casual gamer. We will then do a primary research to find the reasons why people play casual games. In- depth Interviews- To find out the reasons why people play casual internet games 15 in-depth interviews will be conducted keeping in mind that all possible platforms are covered. The hows and whys of the college going gamers will be found out. Questionnaire- To understand the usage patterns of the casual internet gamers, a qualitative questionnaire will be in order. It will give us the various attitudes of the gamers along with consumption patterns of the college-going gamers. We will be able to find out which games they are playing, when they are playing and how they are playing. A questionnaire will have a sample size of around 40 people from the college-going gamers. The results of the in-depth interview and questionnaire along with the secondary research will then be used to develop the psychographic profiling of the casual internet gamer. This will be done using the TGI software tool. The universe will be derived by the intensive secondary research. Sample size is proposed to be 15 in-depth interviews and 40 gamers (20 men and 20 women) for the questionnaire, keeping in mind our target, the college going gamers. Mere numbers are irrelevant here as our focus is on developing a deep understanding on the subject. As this is a qualitative study, a probability sampling method is ineffective and expensive; hence we will do non-probability sampling with convenience, quota and snow-ball sampling techniques. A content analysis technique will be undertaken. The analysis will be with a systematic description of behavior asking who, what, where, where and how questions within formulated systematic rules to limit the effects of analyst bias. Being an exploratory research, this will be a good basis to begin with. EXPECTED CONTRIBUTION The Indian gaming industry is estimated to grow at a CAGR of 49% to reach USD 830 million by 2012 which was USD 167 million in 2008. Casual internet gaming is an area of the industry which is popular and growing. And it is also an area where on an extensive search no concrete research could be found. Hence this area of research appeals to both the industry and academia. No consumer centric approach in this field has yet been observed. This research will perhaps be the first of its kind where the psychographic profiling of the college going casual internet gamers will be done and basic STP constructs on the same will be developed. For the industry, this approach will help them develop and deliver better products and being an exploratory research, for the academia the research output will provide further scope for researching in the field. This research only focuses on College going gamers. There are a lot of other segments which can be studied. Also, casual gaming is just a subset of computer gaming, which in itself is a large field to research on, given the dearth of studies done in the Indian context, leaving scope for further researches, using this research as a basis.