Samsung Strategic Management free essay sample

1. Introduction 1. 1. Background The Samsung Group was founded by Byung-Chull Lee in 1938, in Taegu, Korea, as an exporter of dried fish, vegetables and fruits. Byung later established flour mills under the name Samsung, which means three stars in Korean language. He also produced confectionery machines in this period. In 1951, Samsung Moolsan, a holding company, was established which later The building of Samsung Sanghoe in Daegu in 1930s became Samsung Corp. in 1953, Cheil Sugar Manufacturing Co. was set up, which later became an independent company. In 1958, Samsung acquired Ankuk Fire and Marine Insurance (later renamed as Samsung Fire and Marine Insurance) and DongBang Life Insurance in 1963 which was later renamed as Samsung Life Insurance. In 1966, the Group founded Joong-Ang Development, an entertainment theme parks and services company, which was later renamed as Samsung Everland. In 1969, Samsung Electronics Manufacturing Co. (SEMC) was incorporated. In the 1970s, the Samsung Group forayed into the shipbuilding, chemical and petrochemical industries. We will write a custom essay sample on Samsung Strategic Management or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 1972, Samsung Electronics started to make black-and-white television sets for domestic and Original Equipment Manufacturer (OEM) markets in its factory in Seoul. In 1974, the Group acquired a 50% stake in Korea Semiconductor Co. a joint venture between Korean Engineering Manufacturing Co. and Integrated Circuit International. SEMC started exporting its products in the 1970s. In 1978, the Group’s electronics exports crossed the 100 billion won mark. In February 1984, SEMC was renamed as Samsung Electronics Co. Ltd. In 1980, Samsung acquired Korea Telecommunications and merged it with Korea Semiconductor, forming Samsung Semiconductor and Telecommunications, which then merged with SEC in 1988. In mid 80s, the small design was divided into three product areas – domestic appliances, telecommunications and computers serving an engineering driven culture in Suwon. When Byung-Chull Lee passed away in November 1987, his son, Kyun-Hee Lee, became Samsung’s chairman. In 1990, an industrial design department was established under Kook-Hyun Chung, who had joined the company in 1977 as an industrial designer. In 1995, Samsung began to mass-produce LCD Page | 5 isplays for both computers and TV sets and grew to be the world’s largest manufacturer of liquidcrystal display panels after a decade. By 2005, Samsung overtook Sony as one of the world’s most popular consumer electronic brands and now holds a position of 19 in the world rank. Samsung is considered to be the second largest by volume producer of cell phones after Nokia with a leading market share in the North America and Western Europe. 1. 2. Company Profile Samsung is the World’s largest multinational conglomerate corporation founded in 1938 by Lee ByungChul in Samsung Town, Seoul, South Korea. It has been the world’s most popular consumer electronic brand since 2005 and is best known South Korean brand in the world. Samsung is an ethical business as a digital leader with a responsible global citizen and a multi-faceted family of companies. At Samsung Group and Samsung Electronics, the products, people and approach to business are held to only the highest standards so that they can more effectively contribute to a better world. The Samsung Group is composed of numerous international affiliated businesses united under the Samsung Brand including Samsung Electronics, Samsung Heavy Industries, Samsung CT and Samsung Life Insurance. These businesses have always been able to hold a position in the world’s top business ranking providing the most powerful revenue and market share worldwide. Samsung Electronics is the sole monopoly dominating a single market in Korea and now around the world for its fastest design based products. The company has a powerful influence on the country’s economic development, politics, media and culture, being a major driving force with a total of 173,965 employees till June 30 2010 (Samsung Company Profile). Samsung Financial Highlights in 2009: Revenue: Total Assets: Net Income: Total Equity: USD 172. Billion USD 294. 5 Billion USD 13. 8 Billion USD 112. 5 Billion Source: Samsung Annual report 2009 Page | 6 1. 3. Values and Philosophy Samsung Philosophy â€Å"Devote talent and technology to creating superior products and services that contributes to a better global society†. Samsung Values: People Excellence Change Integrity Coprosperity Samsung Values, Source: Sam sung Official Page | 7 1. 4. Samsung Vision â€Å"Inspire the World, Create the Future† Creative solutions Industry New techonology Innovative Products Partner Employee Samsung Vision, Source: Samsung Official Website 1. 5. Samsung Principles comply with laws and ethical standards maintain a clean organisational culture Samsung Business Principles respect customers, shareholders and employees care for environment, health and safety socially responsible corporate citizens Samsung Principles, Source: Samsung Official website Page | 8 2. Competition As a global company, Samsung Electronics did not hold its business disciples within Korea but decentralised them locating them throughout the world. R D investment grew from $1. 81 billion in 2001 to $5. 34 billion with an increment 9. 4 percent of sales. With around 32,000 researchers in 16 research centres, Samsung had one of the largest RD organizations in the world. In 2005 alone, it registered 1,641 US patents ranking fifth at the US Patent Office (Freeze Chung, 2008). The following figures show the financial trends since 2000 to 2005: 2000 2001 2002 2003 2004 2005 Consolidated Sales 34. 6 35 48. 7 54. 1 78. 5 79. 5 Nonconsolidated Sales Domestic 27. 2 24. 4 33. 3 35. 4 55. 2 56. 7 8. 6 7. 9 9. 3 7. 8 9. 6 10. 2 Exports 18. 6 16. 5 24 28. 6 45. 6 46. 5 Net Income 4. 8 2. 2 5. 9 5 10. 3 7. 5 R D Expenditure 1. 59 1. 81 2. 42 2. 95 4. 59 5. 34 $ billion Samsung Electronics, financial highlights, 2000-2005. Source: Samsung annual reports. IMF Crisis of 1997 brought Samsung to the brink of bankruptcy. Samsung used the occasion to sell off some 100 business and to downsize the company’s workforce by 50,000 people. Samsung Electronics alone lost about 27,000 employees. But within a few years, the company was sustaining a sharp upward course on all fronts. Samsung increased its focus on its electronics division that has now become Page | 9 Samsung Electronics, which has gained global prominence as well as significant market shares worldwide despite from its Japanese and European counterparts. In 2005, the company reorganized into five businesses: Digital Media, Telecommunication Networks, Digital Appliances, Semi-conductors and LCDs. Many of its products enjoyed the leading market share worldwide. Below is the figure of Samsung’s market share in 2004 with selected categories of top three competitors: Samsung Market Shares 2004. Source: Samsung Company document The following figure shows the sales of Samsung Electronics in various regions in percentage. It largely enclosed the Asian market by 42% where as Europe being 24%, America 15% and Korea itself with 18% of sales. The least market share is held by Africa with just 1 %. Percentage of sales by region, 2005. Source: Samsung annual reports 2009 Page | 10 3. SWOT Analysis (Kamath et al. 2006) Strengths i. Market Leading Products: Samsung has a wide range of market leading products and enjoys a strong market position in most of its market segments. It is one of the leading manufacturers of digital TVs, memory chips, monitors, DVD recorders, printers, notebook PCs, DRAMs and much more. The company was the third largest cellphone seller with 12. 7 % global market share, as of the beginning of 2006. Being the market leader helps the company maintain strong brand image and attract customers. ii. Diversified Business Portfolio: Samsung manufactures a wide range of products. This enables the company to take advantage of opportunities within specific markets and locations and at the same time protects it from specific segment-related problems and makes it less vulnerable to a sudden decrease in demand for a particular class of products. The company operations are also spread over 5 major decisions: telecommunication network, semiconductor, digital media, LCDs and digital appliances, in addition to the plethora of products mentioned above. ii. Strong Brand and Global Presence: Samsung enjoys high brand awareness and reputation for innovation and quality. Its brand was ranked 20th in the world with over $ 14 billion value in 2005. A strong brand creates barriers to entry in the markets it operates in and helps guarantee future sales. The company operates in more than 30 countries whic h makes it a true global player. Almost 80% of its revenues are generated outside the Korean market. iv. High Returns: Samsung’s return on average assets, return on investment and return on average equity for the period of 2001-2005 were 10. 5 %, 18. % and 21. 9% respectively, significantly higher than corresponding electronics industry averages of 1. 9%, 3. 6% and 5. 1% respectively for the same period. High returns strengthen investors’ confidence and indicate the management’s ability to deploy assets profitably as well as take reasonable investment decisions. Page | 11 v. Strategic Alliances: Samsung has formed successful strategic partnerships with a number of well-known companies, examples being IBM, Microsoft, Toshiba, Sony and IMEC. Close relationships and cooperation with such companies provides Samsung with valuable technical knowledge. i. Focus on Research Development: Samsung’s strong RD operations enable the company to develop innovative prod ucts. The company’s research and development expenditure has grown from $1. 88 billion to $5. 44 billion over the last four years. The company filed 1,641 US patents in 2005, the fifth highest by a corporation in the US. Strong research focus has enables Samsung to develop several innovative products such as world’s largest LCD TV, the first Blue-ray player, the smallest colour laser printer and the first ultra-mobile PC. Weakness i. Poor Economic Performance: The company recorded poor operating performance in 2005. The operating profit declined by 36 % related to 2004. This decrease was mostly led by lower operating profit in LCD and digital media. Other divisions recorded diminished profits as well and the digital appliance division even had to face a loss. In the past few years the financial results were inconsistent, with repeated ups and downs concerning some crucial financial figures such as earnings before interest and taxes. Revenues declined mostly in America. Such under-performance can weaken the company’s financial position. ii. Bad Product Reception: The company’s sliding phones have not been well accepted in Europe, which affected sales and orders for components of these phones. Samsung may not be able to recover the expenses incurred from manufacturing the phones. iii. High Dependence on One Business: The company is highly dependent on semiconductor business to generate cash flows. The fact that one division contributes disproportionately to operating profit may turn into the firm’s disadvantage in case of a downtown in the sector. With the South Korea won strengthening and competition in the Page | 12 semiconductor business rising, Samsung may find it difficult to keep current profitability levels in this segment Opportunities i. Operating in an industrial with much possibility for innovation: Different electronic devices produced by Samsung offer countless possibilities in terms of their design and functionality. The company invests significantly in RD, so it is able to come up with new innovative products quickly which can satisfy the needs of various customers. It also improves Samsung’s image as an environment-friendly company as they boast of innovative energy-efficient refrigerators, mercuryfree backlights for LCD displayers or lead-free products as proof of their environmental concern. ii. Emerging Asian Markets: Leading technology companies are shifting their production base to Asia, particularly China and SouthEast Asia to take advantage of lower production costs and growing purchasing power of citizens. Those countries represent highly lucrative and attractive markets and provide good growth prospects for Samsung. Its products enjoy an excellent reception in these markets. ii. Growing Global Demand for Modern Technology: Wireless communication chips, LCD-TV panels, 3G technologies and so on are examples of products and industries with enormous growth potential. The LCD-TV market alone grew over 20 million units in 2005. Samsung is well-positioned to benefit from growing demand for those products and ready to win the correspond ing market share. Threats i. Consolidation in the PC Business: The PC business, the largest customer segment of the computer storage devices industry is consolidating. Mergers and acquisitions have resulted in the formation of large clients with higher bargaining power. This is expected to further reduce margins of computer products including monitors, LCD panels and printers thus affecting the Samsung’s margins. Page | 13 ii. Unfavourable Products Specifics and Market Developments: Electronic devices and especially computer hardware and software tend to have short lifecycles which makes their manufactures work on new improved ones all the time. Moreover the market developments in the sector may force a company to reconsider its strategy quite often. This may be the case for Samsung right now that demand is gradually shifting from performance-driven products to entertainment-driven ones like MP3. The demand for DRAM is related to the demand for PCs and for this reason the market for those products is also currently experiencing a slowdown. iii. Image Problems: After getting rid of its poor standing in America in the 1980s and 1990s, when Samsung was selling lowcost and unreliable TVs and microwaves in discount chains, there came the cases of stealing know-how and technology from Japanese competitors, price fixing in some of the company’s business and the chairman receiving an honorary doctorate of a university to which Samsung had earlier donated a large amount of money. These scandals have undermined the company’s image and proven that big and strong brands are vulnerable and exposed. Samsung is now on its way to recover its image; however similar situations in the future may result in a negative brand perception. This would have a lasting effect on sales and general economic performance. iv. Intense Competition: The company’s competitors include LG Electronics, Sony Philips, Nokia and Motorola which are large multinationals with global operations and strong performances. Most of these companies are wellpositioned to match Samsung’s capabilities, if not surpassing it. Intense competition can decrease its market share and adversely affect its already diminishing overall economic performance. v. High Raw Material Prices: The price of copper had soared up in July 2006 by four times compared to 2002 levels. During that period the raw material cost highly increased and hampered in the company’s profits. Page | 14 4. Sustainability Samsung Sustainability Performance, Source: Samsung Sustainability Report 2008 Samsung has designated Economic, Environmental and Social responsibilities as the key elements of their sustainable management. Integrating corporate management and sustainable development is an issue of increasing importance in the business world and in today’s increasing expectations for social and environmental responsibility. In response to it, Samsung has been improving the process of collecting stakeholder’s ideas and setting up corporate-wide vision and strategies for sustainable development. Samsung commits to give continuity: ? ? ? To identify various stakeholders Build positive relationships within Ultimately enhance the value for both the company and stake holders Page | 15 5. Strategy Samsung’s journey towards design excellence started in 1993 when Lee realized that Samsung was paying too much attention to volumes and the cost of production, while ignoring customer value. And therefore he decided to make high quality, exciting products in order to survive in the business world. Although Samsung had no problems in funding and creating the design infrastructure, it faced a more difficult task in convincing the rank and file at the company that design was necessary for survival and growth. Most of the employees were more concerned about costs and volumes than design because it was all about keeping the price down and outselling. In 1996, Lee announced the Year of Design Revolution declaring that design would be Samsung’s strategic edge and priority for investment. Their first Design Revolution was highly encouraged by the traditional Korean culture Taeguk, the dual principle of Yin and Yang, where the company enhanced it’s visualization on the basis of company’s tone and manner and design principles. The overarching theme was harmony expressed by the phrase â€Å"balance of reason and feeling† (Freeze Chung, 2008). REASON Life styling: Compared Lifestyle needs: Problems, trends, behaviour, Values, Unmet needs Innovative: Stay One Step Ahead: Differentiate, Fresh, Inspiring, Clever, unique ideas Coherent: Balance Consistency and Variety: Identifiable, Unified, Market-sensitive, Integral FEELING Harmonies: Harmonize with Environment: Systems, Safety, Green, Appropriateness, Accord Intuitive: Convey Agreeable Use and Meaning: Instinctive, Direct, Friendly, Simple Interactive: Design for the Experience: Exciting, Fun, Sensible, Cool, Satisfying Reason Rational Intellectual Technological Feeling Emotional Adaptable Humanistic Harmony An enterprise’s most vital assets lie in its design and other creative capabilities. I believe that the ultimate winners in the twenty-first century will be determined by these skills. I have designated 1996 as the year of Design Revolution for all Samsung products. Let us focus our strength in developing unique designs that reflect the Samsung philosophy and sou l. † – Chairman Kun-Hee Lee, New Year’s Address, 1996 (Freeze Chung, 2008) Page | 16 â€Å"The future is not to be predicted. It is to be created. – Samsung Analyst Day 2005 The second Design Revolution was into a real action by creating 4 principles: 1. Create remarkable designs and establish a user interface (UI) identity 2. Recruit and secure the world’s best designers 3. Nurture a creative corporate environment 4. Reinforce its casting technology infrastructure Concurrent with these design goals, by the end of the year Samsung had revealed technical powers in several domains, introducing world’s first in the memory, mobile phone and TV business. The World’s most valuable brands, 2006 Source: Interbrand Page | 17 5. 1 Manufacturing Strategy Samsung has implemented a strategy of in-house production and investment in manufacturing research and development. Samsung’s primary manufacturing emphasis is on the assembly, efficient movement of material in its logistics operations, precision assembly and packaging and it achieves speed and maximum factory efficiency through minimum capital investment through constant innovation geared towards productivity. For instance, we can take an example of the manufacturing strategies of mobile phones and digital media. a. Mobile Phones Samsung’s strategy is based upon mid and high pricing that leads to higher margins. Samsung is focusing on implementing the newest technologies thus its products are amongst the top in the handset market. Progressive technologies combined with avant-grade designs trends providing a strong foundation of its position specially the clamshell and slide exterior that fashionably package the latest technology. In addition the speed of implementing a new product is very short: 5 months in comparison to Samsung’s competitor’s timelines of approximately 14 months (Kamath et al. 006). Samsung envisions prevailing as the world’s leading brand in the handset area. The main strategy for reaching this goal is â€Å"Next Generation Technology Leadership†, whereby Samsung wants to be the first mover into new technology. b. Digital Media Revenues in the area of digital media have been growing for Samsung steadily by 10 % annually with more than 80% of sales being foreign markets since 1999. Samsung achieved aggressive cost reductions from $20 per inch to $7 per inch leading to sales of 100 million units in 2005 in the field of LCD monitors (Kamath et al. 2006). However this industry is characterised by short life cycle, increase in size, multifunction products, networking, greater accessibility and convergence of products. Other challenges include low entrance barriers which bring about countless competition, price erosion and decline in profit rate that creates rapid price decrease and constantly narrowing price gap between competitors in the industry. Its historical success in introducing several ground-breaking products such as the world’s largest LCD TV and world’s fastest colour laser printer position it well to achieve its objectives. Samsung intends to focus intensively on design rather than pricing. The impetus can be seen in the number of design awards won by Samsung between 2001 and 2005 (19 awards) surpassing design-oriented companies such as Apple, IBM and NIKE. Page | 18 5. 2 Marketing Strategies Using the mid and premium price portfolio, Samsung is focusing on marketing premium products. The higher pricing on these products helps achieve significant margins that lead to healthy revenues, which fund marketing activities, designing and technological improvements that improve Samsung’s position in the market. Samsung’s marketing strategy is shifting from awareness to preferences. The target audience of the brand is changing from sensible brand buyers to high life seeker. The brand focus is on promoting an easier, richer and more enjoyable life through technology allowing unlimited living (Kamath et al. 2006). The marketing is targeted towards an expected consumer pool compromising of young style-conscious, technology-savvy customers who pursue intuitive simplicity and appropriate passion, performance, creativity, excellence and fulfilment. Samsung wants to become an icon brand through product, brand and customer leadership. Product leadership can be achieved through meeting consumer needs and pioneer launches, brands leadership through premium branding consistency and strong emotional bounding and customer leadership through long-term partnerships with customer. 5. 3 Getting Close to Consumer Vice President of Design Research Lab Young Jun Kim explained the difference between marketing research and design research. According to him, marketing research is focused on the current solution like market share and so on but design research is focused on user behaviour and user experience. So Samsung designers visited people in their homes to see how they actually used products. This approach resulted in designs that translated into profits in the market and that won the designers respect and cooperation from the engineers and marketers. Samsung has learned to understand design as business. The core of Samsung is highly dependent on its product design. Samsung shows passion in the field of Future, Curiosity, Building, Growth, Challenge and Details by supporting communities, cultures and environment. Samsung believes respecting communication and encouragement are the keys to success. We have no crystal ball but we are working on many promising technologies in our labs†, states one of the designers of Samsung and promises to deliver hopes and dreams to the diversified cultures as well as disadvantaged group in society with satisfaction and happiness bridging great distances between people and products. Page | 19 â€Å"We believe in a better world† – S amsung Slogan The following are some basic artefacts of Samsung: New innovations and ideas help to make life more convenient, anytime, anywhere†¦ Samsung has always been a strong supporter of culture and artistic heritage. It takes great length to make products green by making them more energy efficient. Understanding customers’ need and anticipating how they are changing; always looking ahead to answer â€Å"What’s next? † Samsung Next is What? Source: Samsung Company Website Page | 20 6. Design at Samsung 6. 1 Design Management Team Organizational chart of the Corporate Design Centre, January 2006. Source: Company document Page | 21 6. 2 Award Winning Products Samsung had a string of design success in the 2000s. For example, the Syncmaster series of LCD monitors was lauded for its simple design and went to win several awards. Samsung Home Appliances Figure 1 three hinged, flat folding monitor Figure 3 refrigerators Figure 2 LCD TV Figure 5 vacuum cleaners Figure 4 washing machines and dryers Page | 22 Products: Samsung Electronics Figure 6 LCD monitors Figure 7 laptops Figure 8 MP3 players Figure 9 cameras and camcorders Figure 10 cell phones Page | 23 7. Samsung Mobiles The commercialization of Samsung handsets started in 1996 with CDMA Handset System gradually developing into GSM Handset in 1997. In 2000, Samsung commercialized World’s first Handset systemCDM A20001X. After gradual manufacturing of Samsung mobile series in 2008, it became the world’s second largest mobile phone maker after Nokia. With its continuous new technology and innovation, Samsung always created the newest and smartest design targeted to the youth. 7. 1 Samsung Mobile Competitions World Market Western Europe / Northern America 19. 1% 25% 36. 2% 21. 1% 9. 9% 16. 1% 6. 2% 9. 6% 5. 4% 6. 5% The market status 2009 shows that Samsung mobile leads the Western Europe and Northern America whereas in the world market, its biggest competitor is Nokia mobiles. Samsung holds second position in consumerism. Market Status 2009 Page | 24 7. 2 Criticism Jim Wicks, vice president of Motorolla Inc. said, â€Å"Samsung has improved, but I don’t see an identity in their design that really speaks to consumers†. Some critics commented that even if Samsung’s design capabilities had improved greatly, the company still lacked a coherent design. A lot of critics and business analysts criticized Samsung mainly on the idea of not appealing to the customer and not aligning their image properly. Other critics said that the company still did not have the design culture of Apple Computer Corp. or the breadth and depth in design that Sony possessed. During the past decade, this engineering-driven company had given way to innovative, design-driven company with a lot of focus on RD. however, despite worldwide design awards and engineering accolades, the â€Å"iconic† product available in the world such as the Apple iphone and Blackberry are much more popular than the Samsung phones. Page | 25 8. Samsung Visual Communication (Advertising) 8. Culture (Semiotics and Social Semiotics) I perceive Samsung as an international award winning brand, applicable to all users from the very sophisticated high level to the middle class group. It is compiled with latest technology, smartness, sleek and shine attitude, personality, elegance, distinctive, cool, wide colour range and affordable price. Samsung claims to be there for the whole family and not only for a special age group. Samsu ng electronics are designed in the simplest yet elegance style suitable from a housewife to an executive. From early teens to the old ones, all are Samsung’s target market with the range and varieties it provides with its holistic design approach for both gender. The main attraction of Samsung is the colour that it focuses on its every product and advertisement. The true natural colour reveals the power of Samsung and its effectiveness especially in its TV and LCD monitors. Black, silver, white, red, yellow are the primary colours that Samsung uses in its products. Page | 26 8. 2 Good life: Samsung provides an incredible valuable and luxury life by providing exclusive products in an affordable range for all people. It is bridging the gap between the product and its company so that everyone can dream of possessing Samsung to feel superior and powerful and rich. 8. 3 Gender, age, class: it mainly focuses on both genders equally depending upon the product design suitable to every age group, from cool teens to the high executive professionals. It demonstrates typical Asian style with cuteness and innocent personality for the Asian market and bold and beautiful stylish blonde models for the Western market. Samsung has a global audience in terms of its products. Page | 27 Bollywood superstar Amir Khan posing for the Samsung CDMA music phones. Similarly another celebrity, a female Pop singer and a Diva Beyonce Knowels is also seen in an advertising of Samsung mobile. It is trying to allure people towards the celebrity lifestyle by using celebrities as their brand ambassador and inspiring people to feel like a celebrity. By these advertisements, I feel that Samsung encloses all the diversified group of people from school and college students to the 8. 4 Celebrities Following advertisement is in the left is an Indian Samsung advertisement with a Page | 28 rofessionals, from housewives to independent career women. 8. 5 Psychoanalysis The other advertisement of Samsung TV focuses on the human emotions like love and Samsung is basically dedicated to the home and family so it more often communicates in a simple and more decent language for all age group. However in the above ad of Samsung Vacuum Cleaner, it shows a different aspect of communication to its au dience with a touch of sexuality and glamour in a very distinctive and appropriate way. Samsung visual happiness, relationships, togetherness and a dream. The graphic advertisement below is of Samsung washing machine, which shows the just the materials (shirt and colour) without any human activity but still it gives out the message about the characteristics and advantage of the product. communication is always criticized for being unappealing to the consumers but this ad has a very powerful message showing the effectiveness of the product. The focus is on the model who is shown naked from side in one image and the other image with her lingerie being held by the vacuum cleaner. It gives a clear meaning on the use and power of the products. This ad definitely appealed me and lured me to buy this product. Similarly, this one also shows the innovation and power of Samsung mobiles in a unique style encouraging people to express their talents and personalities. Page | 29 9. Conclusion Samsung Electronics have been trading and manufacturing electronic goods for nearly 70 years and today it has become one of the world’s leading electronics companies specializing in digital appliances and media, semiconductors, memory and system integration. Today Samsung’s innovation and top quality products and processes are world recognized. It is the only company to achieve the highest quantity of design awards in 2011 2005 for its cutting edge designs and styles (13 products including TFT-LCDs, monitors and CDMA mobile phones). Samsung is found No. 1 in customer loyalty for 8 years consecutively by Brand Keys of the USA. Samsung has built the World’s largest mobile phone as recorded in the Guinness Book of World Records. It also received a â€Å"Quality Management Award† in Malaysia. Samsung started its journey from 1938 and started diversifying in the field of industries and electronics since 1970. It entered into the Global market in the 1980s and enhanced itself competing in the changing Tech World from 1990. Since 1994 it implemented design theory into practice and evolved into becoming a Global force and by 1997 advancing into a Digital Frontier to become a Pioneer of the Digital Age today since 2000. Samsung sold more than 20 million full touch phones in shortest time ever and took up high share market in LCD monitors. It sold 500,000 units of its LED TVs in 100 days since its release. It released world’s first solar-powered mobile phone in India and first infrared video phone. It sold 50 million touch screen phones in 2 years. Samsung became No. 1 in the US digital TV market for the 4 th consecutive year. Samsung now has announced its â€Å"Green Management† strategy to sustain in the world of Competition. Samsung used Design based strategy to enhance their consumerism and revenue always coming up with new idea and innovation in every product especially in terms of cell phones. It holds second position in the World market after Nokia and is planning to become number one in the near future. Page | 30 10. Recommendation Samsung is a well established brand that has a diverse product portfolio and is aggressively pushing for RD so as to innovate stylish, user-friendly and functional products that are priced competitively. It is facing intense competition and rising costs of raw materials due to globalization. Therefore Samsung has recently experienced a decline in its performance. It needs to improve in brand image and continue diversifying its product portfolio to prevent overdependence on the semi-conductor business while concentrating on its core competencies in the electronics industry. It possess the capability of increased expansion in the Asian Market but needs to tailor its marketing and business strategies to better suit the tastes and circumstances of these markets. Especially India and China can be the best option for Samsung because they both possess an escalating middle class that is becoming more affluent, consumerist and brand conscious. India is the world’s fastest growing wireless services market and hence offers a huge market for mobile phones due to poor land telecommunication infrastructure. And it is the same with the rural part of China. So Samsung can fascinate the Chinese market by its cutting edge design since Chinese markets are becoming more design oriented with additional quality control measures, excellent customer service and brand reputation. I believe this will help Samsung to become number one consumerist and corporate in Asian market by leading these two huge markets in terms of brand image, customer service, innovative technology, extraordinary quality control and sleek and shine designs for today’s generation. Page | 31 11. References Freeze, K J. Chung, K 2008, Design Strategy at Samsung Electronics: Becoming a Top-Tier Company, Design Management Institute, Boston Case Study: Samsung Electronics: Success by Design, 2006 viewed 15 June 2011 Samsung Corporate Profile, Samsung Electronics 1995 2011, viewed 4 June 2011 Samsung History, Samsung Mobiles, viewed 5 June 2011 http://www. samsung-mobiles. net/history-ofsamsung. html Samsung Annual report, Samsung Official Website, viewed 20 June 2011 Luk e W, Design Vision: In Korean, viewed 20 June 2011, Rocks D Jhlwan M, Samsung Design, viewed 20 June 2011 http://businessweek. om Verganti R, Managing design-driven innovation for competitive advantage, viewed 20 June 2011 Wikipedia, Samsung, viewed 5 June 2011 Kamath S, Kulheyko I, Kuvik I Niziolek P, 2006, A Historic and Strategic Overview of South Korea’s Champion Chaebol: Samsung Electronics, viewed 25 June 2011 Page | 32 12. Appendix Managing Resources for Competitive Advantage Master of Design Assessor: Ross Spence Assignment Presented by Sushma Shrestha A worldwide leading electronic company Page | 33 Introduction Industry: Conglomerate Founded: 1938 Founder: Lee Byung-Chull Headquarters: Samsung Town, Seoul, South Korea Employees: 173,965 ( June 30, 2010) RD: USD5. 34 Billion Financial Highlights 2009 Samsung Financial Highlights 2009 Revenue: USD 172. 5 Billion Total Assets: USD 294. 5 Billion Net Revenue Income: Income Total Assets Total Equity Net USD 13. 8 Billion $ 13. 8 $ 112. 5 $ 294. 5 $ 172. 5 Billion Billion billion Equity: Billion Total USD 112. 5 Billion Page | 34 Philosophy evote talent and technology to creating superior products and services that contributes to a better global society Values People Excellence Change Integrity Coprosperity Page | 35 Vision â€Å"Inspire the World, Create the Future† Creative solutions Industry New techonology Innovative Products Partner Employee comply with laws and ethical standards Principles maintain a clean organisational culture Samsung Business Principles respect customers, shareholders and employees care for environmen t, health and safety socially responsible corporate citizens Page | 36 Achievements IDEA ( Industrial Design Excellence Awards) 2006: Gold Award for Touch Screen Messenger 2006: Silver Award for Portable Digital Projector 2001-2005: 19 Awards for Cutting Edge Designs surpassing the design Company like Apple, Sony and NIKE Competition Samsung Market Share 2004 Page | 37 Distribution SWOT Analysis Strengths i. ii. iii. iv. v. vi. Market Leading Products Diversified Business Portfolio Strong Brand and Global Presence High Returns Strategic Alliances Focus on Research Development Page | 38 SWOT Analysis Weakness . Poor Economic Performance ii. Bad Product Reception iii. High Dependence on One Business SWOT Analysis Opportunities i. Operating in an industrial with much possibility for innovation ii. Emerging Asian Markets iii. Growing Global Demand for Modern Technology Page | 39 SWOT Analysis Threats i. Consolidation in the PC Business ii. Unfavorable Products Specifics and Market Developments iii. Image Problems iv. Intense Competition v. High R aw Material Prices Page | 40 Strategy Design based STRATEGY ‘The future is not be predicted. It is to be created† Samsung Analyst Day 2005 Strategy â€Å"Balance of Reason Feeling† Harmony Reason Rational Intellectual Technological Feeling Emotional Adaptable Humanistic Page | 41 Products Design Centre Organizational Chart Page | 42 The beginning of Samsung mobile †¢ †¢ †¢ 1996: Commercialization of CDMA Handset/System 1997: Commercialization of GSM Handset 2000: Commercialization of World’s first Handset/System CDMA2000 1X 2002: Commercialization of World’s first Handset/System CDMA2000 1X EV-DO 2008: Samsung became the world’s 2nd largest mobile phone maker after Nokia Mobile Phones †¢ †¢ World Market Western Europe / Northern America 19. 1% 25% 36. 2% 21. 1% 9. 9% 16. 1% 6. 2% 9. 6% 5. 4% 6. 5% Market Status 2009 Page | 43 Dilemma Samsung’s Design vs. Market Page | 44 †¢ Touch screen †¢ 3 MP auto focus camera †¢ Video recording †¢ Voice Control †¢ Digital Compass †¢ Cut, Copy Paste †¢ MMS †¢ Spotlight Search †¢ Landscape keyboard †¢ Voice Memos †¢ Stay in touch †¢ GPS capabilities †¢ Entertainment on the go †¢ Camera and video recording †¢ Media player †¢ Roxio media manager †¢ Browse, shop and buy †¢ Blackberry wallet †¢ Ticket master Page | 45 What’s Next on Samsung? A design that would beat the iphone and Blackberry market Elegance, smart, and technology Page | 46 Competitive Designs Advertising Page | 47 Conclusions Samsung started journey from 1938 and diversified in electronics industry since 1970 Applied design based strategy to compete in the market Implemented design theory into practice since 1994 and won many awards becoming a Pioneer of Digital Age since 2000 Competitive Advantage RD Innovation Employee Culture Page | 48 THANK YOU Page | 49

Ethical Self Reflection Essay Essay Example

Ethical Self Reflection Essay Essay Example Ethical Self Reflection Essay Essay Ethical Self Reflection Essay Essay Abstraction In many instances. a individual must take between two or more â€Å"rights† that may or may non aline with both one’s lesson and ethical criterions. The care-based. rule-based. ends-based thought to get at a determination instead than apologizing after the fact are necessary for analysing ethical quandary ( Hughes. Ginnett. A ; Curphy. 2012. pp. 164-165 ) . The self-reflection needed to place one’s cardinal nature. and to understand the ethical motives. moralss and values one uses to do determinations are critical to going an reliable leader who is a moral director that serves the people that follow him or her ( Hughes. et. Al. pp. 152-153 ) . Ethical Self Reflection What is right? Ethical motives define personal character related to the thoughts of both right and incorrect. Ethical motives. while inherently linked to ethical motives and one’s moral duties. is a set of moral rules used in a societal system in which those ethical motives are applied. In other words. moralss point to criterions or codifications of behaviour expected by the group to which the person belongs. These criterions could be national moralss. societal moralss. company moralss. professional moralss. or even household moralss. So while a person’s moral codification is normally unchanging. the moralss he or she patterns can be dependent on exogenic factors non controlled by the person or the group to which the person belongs. Care-based thought describes what is normally referred to as the Golden Rule. â€Å"Do unto others as you want others to make to you† . of behavior and is most closely aligned with Aristotle’s Hagiographas refering felicity. Ar istotle writes in Nichomachean Ethics that. â€Å"If felicity is activity in conformity with virtuousness. it is sensible that it should be in conformity with the highest virtuousness ; and this will be that of the best thing in us† ( Aristotle. 1992. p. 7 ) . Therefore the thought of moralss does non get down with the ethical motives of either right or incorrect. but starts with the premiss that we all desire what is good or what seems so to us ( Brennan. 1992. p. 64 ) . Happiness. so. is to populate in an objectively good manner harmonizing to several virtuousnesss that conform to the best and most complete facets of human activity including wisdom. cognition. bravery. self-denial. munificence. and honest aspiration ( Brennan. pp. 65-67 ) . These virtuousnesss describe the character of a good individual whose Acts of the Apostless are ethically free. non compelled ; voluntary and non forced. Unlike Aristotle’s character based moralss. Immanuel Kant proposes a rule-based thought that actions of true moral worth are done when a individual does the right thing because it is right and non for what benefit the individual can acquire out of the act ( Hughes. et. Al. p. 165 ) . This type of believing mostly negates the external factors that may act upon a person’s disposition to wiegh the determination to move based on the greatest hapiness provided to thegreatest figure of people. When one takes the consequences or effects of an act into consideration moreso than the act’s rightness or inappropriateness. so the act can be said to be based on ends-based thought ( Hughes. et. Al. p. 165 ) . This thought is mostly based on Utilitariansim proposed by JohnStuart Mill in 1863 who defines it as: The credo which accepts as the foundation of ethical motives. Utility. or the Greatest Happiness Principle. holds that actions are right in proportion as they tend to advance felicity. incorrect as they tend to bring forth the felicity. By felicity is intended supplication sure. and the absence of hurting ; by sadness. hurting. and the want of pleasance ( Mill. 1863. pp. 9-10 ) . Mill. nevertheless. did non suggest that the terminals of an action justified the agencies. for justness. to Mills. is paramount to the creative activity of good organisations and societies ( Mill. pp. 42-43 ) . The rule of ends-based thought or utilitarianism requires that each individual count for every bit much as the following. and that no individual adult male or adult female should be made to endure unfairness in order to increase the felicity of all the remainder ( Brennan. p. 98 ) . Determining why we say what we are traveling to state ; why we do what we are traveling to make ; and why we feel what we feel in an ethical quandary presupposes that moral pick is rational. However. â€Å"man is non a rational animate being ; he is a apologizing animal†¦ [ and ] one of the hardest things to believe is the abysmal deepness of human stupidity† ( Heinlein. 1953. p. 18 ) . This Sartrean trade name of existential philosophy is based on the thought that we act first. and so look around for ground afterward ( Brennan. p. 122 ) . This rationalizing does non run at the degree of our ain behaviour entirely. We. as societal animate beings. are prone to accommodate to the world as others find it. We tend to conform. even if. when rationally examined. the world of the group does non do sense. â€Å"To thine ain ego be true. and it must follow. as the dark the twenty-four hours. thou canst non so be false to any man† ( Shakespeare. Hamlet. Act I scene 3. 78-82 ) . Shakespeare provides Polonius a voice that resonates clearly in present contexts the importance of being true with one’s ethical motives and virtuousnesss. True. non in the Elizabethan sense of doing certain you had your place and fundss in order to let you to break aid others. but true in a sense of Plato’s axiom â€Å"Know Thyself† . Jean-Jacques Rousseau. whose name is strongly associated with the Enlightenment motion. believed that the cognition of oneself is the beginning of wisdom ( Brennan. J. . p. 75 ) . Deriving this c ognition requires self-reflection. Reflection links changed consciousness with changed action. Contemplation is a valuable portion of any worthwhile attempt. When one takes the clip to thoughtfully reflect about an experience. one is given the chance to larn from it. to bask success. understand failures. and to derive penetrations that will be helpful to you in future activities The cognition of ego is indispensable to enable leaders and followings who aspire to take to clear up their ain values as they model the manner for others to follow ( Barry P. . Kouzes J. . 2012 ) . However. raising the cloud of the false personal perceptual experiences we all build from the forepart of our observation lenses is no easy undertaking. Our inexplicit biass. in-group favouritism. claims of imagined recognition and misjudged struggles of involvement are the fuel to the clouds that provide us an over-inflated sense of ego ( Hughes R. L. . et Al. . 2012. pp. 161-163 ) Simple self-reflection or self-contemplation is utile when we are seeking to make up ones mind to do for dinner. During the 2012 Human Capital Institute ( HCI ) Learning and Leader Developm ent Conference. BG ( Ret ) Thomas Kolditz said that. â€Å"You can’t become in 30 seconds what you haven’t been in 30 years† ( Fakalata. 2012 ) . Whether a leader is in a corporate council chamber. watching the company’s monetary value point per portion autumn so low that you need a particular ticket into the New York Stock Exchange’s stinking underbelly to see how far it truly drop. or whether a leader is watching his ladder and hose crews conflict an industrial chemical fire near a suburban Alabama community. the state of affairss that test leading are besides the events that produce competent and selfless leaders driven by moral duty and societal scruples ( Kolditz. 2007 ) . Likewise. these same state of affairss produce the corporate and local authorities scoundrels that are ridiculed for their selfishness. incompetency. heedlessness and greed. Motive provides one the ground for making something and may be considered the â€Å"why† that inspires the â€Å"what† needs to be done ( Covey. 2006. p. 78 ) . Valuess are concepts stand foring generalised behaviours or provinces of personal businesss th at are considered by the person to be of import ( Hughes. Ginnett. A ; Curphy. 2012. p. 152 ) . With these definitions in head. one may surmise that values – what is of import to us – steer us to follow motivations that become seeable to others through our behaviour towards and with others to finish the â€Å"what† needs to be done. Loyalty to a leader is engendered when followings can put their full trust in leaders who are perceived as individuals with high moral unity ( Wakin. 1976. p. 587 ) . The moral duties one has influences the values that drive us toward a certain set of motivations that cause us to take action under changing fortunes. Leaderships who are consistent with their behaviours with regard to their sensed moral duties are viewed as holding high moral unity and worthy of trust. The ability of a individual to take a group is frequently dependent on the civilization and the group’s beliefs in right and incorrect – the ethical clime ( Hughes. Ginnett. A ; Curphy. p. 155 ) . For illustration. a individual who values money. cut d owning disbursals. recognizing net incomes. and maximising concern chances is motivated by finance or fiscal wealth. This individual. taking a group that values devotedness to responsibility. difficult work. and regard for authorization. may see trouble because the values are non shared and will seldom align to the tradition that motivates the group being led. The fiscal leader in a group of diehards may be viewed negatively because the obtaining fiscal success is considered the incorrect â€Å"why† to make work that requires – from the groups perspective – responsibility. trueness. difficult work and regard. In any context where leading is a critical constituent to success. moral absolutists whose values reflect rigorous attachment to a defined rule-based thought procedure may be viewed as sturdy and hide-bound. Likewise. a pragmatist or a individual that uses end-based thought to warrant actions may be viewed as one who uses any method to inadvisably accomplish the organisations ends and aims. In either instance. the denomination of absolutist or pragmatist may be viewed as a dyslogistic depending on what values are shared by the followings and the organisation. However. neither moral archetype account is sufficient when covering with human actions and the values that drive the motivations behind these actions. Truth-telling. promise-keeping. saving of life. regard for belongings may non be absolute moral duties. but they are non comparative either. Rather. as Hughes describes. the state of affairs significantly influences both the precedence of moral duties and the leading interaction between the leader and followings in a peculiar state of affairs ( Hughes. Ginnett. A ; Curphy. p. 26 ) . In footings possibly more easy understood. moral duties like promise-keeping may be at odds. depending on the state of affairs. with an equal cosmopolitan duty like continuing life. Neither duty is absolute and neither is comparative. nevertheless fortunes may originate when 1 must prioritise the duty that shapes what one values and provides the motivation to take action. Leadership is about acquiring consequences in a manner that inspires trust ( Covey. 2006. p. 40 ) . Trust of oneself. trust in the relationships we have with our components and the organisation of which we are portion. The means to carry through a undertaking and acquire the expected consequences are merely every bit of import as the terminals. Leaderships possessing a set of ethical motives consistent with the moralss of a given society ( organisation ) are better able to acquire consequences in a manner that maintains or increases trust. The non-conformists and the dissenters who openly oppose dominant societal attitudes and political orientations are non needfully more right or more rational. But we might take their unfavorable judgment as an chance for honorable self-reflection and scrutiny of even our most in a heartfelt way held positions of ourselves and our society. Congruity with ethical motives. values. motivations and behavior consequences in what we might name unity. There are no spreads between what the individual believes and how they act. and therefore we can swear t hat actions are done in conformity with who the person truly is. MentionsAristotle. ( 1992. January 3 ) . Nichomachean Ethics. The Internet Classics Archive. Ten. ( D. C. Stevenson. Ed. . A ; W. D. Ross. Trans. ) Cambridge. MA. United States. Retrieved from hypertext transfer protocol: //classics. Massachusetts Institute of Technology. edu//Aristotle/nicomachaen. hypertext markup language Brennan. J. G. ( 1992 ) . Foundations of Moral Obligation ; The Stockdale Course. Newport. Rhode island: Naval War College Press. Covey. S. ( 2006 ) . The Speed of Trust: The One Thing ThatChanges Everything. New York. New york: Free Press. Heinlein. R. A. ( 1953 ) . Assignment in Eternity. NY. New York: Baen Publishing Enterprises. Hughes. R. L. . Ginnett. R. C. . A ; Curphy. G. J. ( 2012 ) . Leadership: Enhancing the Lessons of Experience. New York. New york: McGraw-Hill Companies Inc. Mill. J. S. ( 1863 ) . Utilitarianism. London. England: Parker. Son and Bourne. Retrieved from hypertext transfer protocol: //play. Google. com/store/books/details? id=lyUCAAAA QAAJ A ; rdid=book-lyUCAAAAQAAJ A ; rdot=1 Wakin. M. M. ( 1976 ) . The Ethics of Leadership. American Behavioral Scientist ( Pre-1986 ) . 19 ( 5 ) . 567-588. Retrieved from hypertext transfer protocol: //search. proquest. com/docview/194626859? accountid=12871

A Case Study On Kentucky Fried Chicken Marketing Essay

A Case Study On Kentucky Fried Chicken Marketing Essay KFC  Corporation, based  in  Louisville, Kentucky, is the world’s  most popular chicken restaurant chain.  It  primarily  sells  chicken  specializing in Original Recipe ®, Extra Crispy ®, Kentucky Grilled Chickenà ¢Ã¢â‚¬Å¾Ã‚ ¢ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches.(www.kfc.com)  KFC  was founded  by Colonel Harland D. Sandersin  1964, KFC operates restaurants in 109 countries and territories around the world.  KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is KFC  is  part of Yum! Brands, Inc., the world’s largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. The company is currently ranked 239 according to Fortune 500 List, with an excess of $11 billion revenue in 2008.( http://www.kfc.com/about/)  PRODUCTS AND SERVICES KFC’s  main  prod uct is pressure-fried  pieces of chicken made with the original recipe.  The other chicken  offering, extra crispy,  is made  out of  garlic marinade and double dipping the  chicken in flour before deep frying in a  standard industrial kitchen  set  machine.   It also serves potato chips and wedges, coleslaw, zinger burger, depending on the  international  location.(www.wikepedia.com) MISSION STATEMENT To sell food in a fast, friendly  environment that appeals to pride conscious, health minded  consumers (www.KFC.com)  KEY SUCCESS FACTORS -Quality -Service -Cleanliness satisfying  the customers’ needs. COMPETITORS KFC competitors are pizza hut, macdonalds,and dominoes. MARKETINING ANALYSIS OF KFC SEGMENTATION Market Segmentaion is a  way  by which an  organization  or  firm  divides its target market into different homogenous groups in other to identify and meet the needs of its target customers..  They are four bases of market segmentation. KFC has divided its  market  into  distinct  groups of customers to meet their needs. Geographic Segmentation KFC has over 20,000 outlets all over the world and it segments its  market  geographically by regions KFC offers different  varieties  of  chicken  depending  on tastes in a certain country.  In north  India, chicken is their primary product while in the north, vegetable is  usually  preferred to  chicken.  KFC also segments its market based on  size  of the population.  In India, KFCs outlets  are found  in urbanized areas that are densely populated.  Geographic se For  instance  In north  India, chicken is their primary product while in the north, vegetable is  typically  preferred to  chicken. Demographic segmentation In demographic segmentation, the market  is divided  into  different groups based on age, sex, nationality, income etc KFCs segments its  market  according to Age(  7-60) Sex ( Both Males and Females) Income( for  high income  earners and  average  income  earners) Also, segmentation may be based on ethnicity; an example in China, some ethnic groups in China  prefer  hot and spicy food while others like it plain.  It is  therefore  necessary to meet the needs of these clients differently if one owns a chain of restaurants in those different regions. Physograpic segmentation Psychographic segmentation refers to the use of consumer lifestyles as a  basis  for classifying ones’ customers. Since different people have different interests and activities, then such an approach would be  feasible  in marketing. In this approach, companies may  classify  their  consumer  on the basis of their values.  In Psychographic Segmentation, segments  are divided  on the basis of social class,

A Critical Assessment of Employee Engagement Essay

A Critical Assessment of Employee Engagement - Essay Example Employee engagement does not entail an initiative of the human resource, but a strategy that mainly targets an improvement of employee performance. Lack of interaction within most organizations makes it difficult to drive engagement.   The choice to improve worker engagement depends on the entire staff within an organization exerting effort to improve productivity. Most organizations fail in this venture because of lacking a business strategy (Guthrie, 2001). Scores of organizations lack the ability to identify engaged employees and maintain these workers in their organization for a longer period. Engaging employees without any concrete business result indicates that the employees feel unaccountable in terms of measuring their performance.   Further, organizations fail in terms of aligning organizational goals with aspirations of employees.   Lack of effective communication, lead to a disintegrated workforce that falls short of practical goals.   Without proper channels of co mmunication, employees are denied information essential in terms of understanding organizational goals and priorities (Kanungo, 1982). Organizations fail in terms of facilitating managerial and leadership improvement required in enhancing employee performance. Organizations tend to pursue employee engagement in means that seem infective in many aspects. Employers often look at the effort of initiating worker engagement as strenuous and does not impact on the businesses bottom-line instantly. Organizations tend to experience flaws while implementing strategies.... Organizations tend to pursue employee engagement in means that seem infective in many aspects. Employers often look at the effort of initiating worker engagement as strenuous and does not impact on the businesses bottom-line instantly. Organizations tend to experience flaws while implementing strategies for employee involvement (Craig & Silverstone, 2010). Organizations may view employee involvement as ancillary compared to the actual operations. For employee engagement strategy to work, organizations need to view their strategies meant to engage workers as, part of the whole organization’s business strategy. The engagement should focus on targets such as measurable business outcomes in relation to employee effort. What the management of most organizations fail to initiate, involves assessing employee efforts and accountability. The management further fails because they do not provide communication channel vital for aligning every worker’s actions in relation to the org anization’s overall goals (Maurer, 2001). On another note, organizations fail to engage employees due to a lack of a mechanism geared at integrating workers and structures within the organization. The management may lack an understanding of the tools necessary to facilitate leadership behaviour. Organizations rely on structures that do not accommodate changes related to employee engagement. They lack strategies necessary to define responsibilities vital in effecting change process (Tartell, 2012). This involves neglecting employees as important part of the business’s overall goal. Employee engagement works effectively in an environment that accommodates behavioural change. The ability to engage

Personal Statement for Graduate Diploma in Law Essay

Personal Statement for Graduate Diploma in Law - Essay Example Third, the institution’s proximity to law firms and courts within London will give me the experience to learn and observe qualified attorneys’ approaches and skills. I believe I will fit into this institution because I am hard working and driven and I like to be exposed to both an academic as well as professional atmosphere. My educational background is diverse, as I studied psychology and sociology at Barnard College, Columbia University. Subsequently I went to London and by now have completed two masters’ programs in Business Psychology at Kingston University, and in International Business at Regents College. Currently, I am working as an assistant to our in-house lawyer at Doyen Capital, a private firm. This experience has exposed me to business contracts and legal issues on a corporate level, and I look forward to expanding my overall knowledge in the legal career. In order to achieve my goal, I strive to complete the Graduate Diploma in Law. Then I strive to complete the Legal Practice training course, and afterwards work under a two-year contract as a trainee in the corporate law field. My final career goal is to become a solicitor and I hope to achieve my goal by first joining an institution that will provide me with a strong foundation in my legal career. ... I appreciate that the basis for wanting to study law and eventually become a solicitor may have been superficial to me, but when I participated in a legal awareness campaign organized by the London Bar Association, I quickly made up my mind to be a lawyer. Thereafter I joined the firm of Leigh Day Solicitors where I worked in the Human Rights and Constitutional Law department. Occasionally, I would accompany the managing partner to courts or tribunals to find out how the courts operated. In addition to this, I was incorporated in the University of London’s Law Faculty Annual Legal Awareness Week where we attended circuit meetings offering legal aid to the less-privileged. These awareness programs and retreats gave me some insight into university life and the moot lectures and debates increased my passion for law. Since I commenced my educational career, I have always been a studious and strong-minded individual, hence I knew that a degree in law at the University that would cu lminate into being a solicitor was the correct decision to make. Initially, I had broad interests in other fields or careers but I have recently become drawn to a career in law due to its complex and intriguing nature in solving daily issues. Law is an area that has interested me since childhood due to the extensive reading that is integral in solving legal issues and I therefore consider myself to be well suited to a career in law, as I do pay much attention to detail and take pleasure in solving social issues that affect the daily lives of human beings. The studies I have had previously have also aided me in observing the actions of others and how their opinions are dictated by external factors and the confidence I gained is important in wading

Araby by James Joyce Essay Example for Free

Araby by James Joyce Essay What impression of Dublin and its people does James Joyce give in his story Araby? James Augustine Alrysius Joyce, an Irish writer, was born in Dublin 2nd February 1882 and died in Zurich, Switzerland 13th January 1941. He was born into a well-off Catholic family and was the eldest surviving child; two of his siblings died of typhoid. Joyce was originally educated at Clongowes Wood College, a boarding school in County Kildare, which he left at the age of 6 because his father could no longer pay the fees. James Joyce studied at home for a brief period of time before being offered a place in the Jesuits Dublin School. At the age of 16 he rejected Catholicism which changed his life completely. At the age of 20, after graduating from the UDC (University College Dublin) he left for Paris and tried studying different occupations like teaching, journalism and even a doctor. At the age of 21 he returned to Ireland after receiving news that his mother was diagnosed with cancer. After she had died James Joyce became a heavy drinker but gradually stopped as he got over her death. He then stayed in Dublin for a period of time from 1904-1907 writing the Dubliners and also started many other books. The book Dubliners is a collection of short stories and Araby, like all of them, have paralysis meaning that they cant leave Dublin. For example in the short story Clay Maria has the chance to make a new life and leave Dublin but turns it down because she is too scared. This also occurs in A Painful Case and Eveline, as they dont have to courage to leave Dublin. In the short story The Boarding House, Bob Doran wishes to leave Dublin but cant because he is trapped inside marriage. Most of the short stories, unlike Araby, go in circles, for instance, Two Gallants when Lenehan just wanders around Dublin. This also occurs in The Dead because a horse just goes around and around in circles, and also in An Encounter when a pervert tries to stop but end back in the same perverted world. At the end of the short stories James Joyce always write an epiphany, which is a revelation, but in all but one story the revelation is only noticed by the reader but in Araby both the reader and the protagonist the protagonist is the main character have an epiphany an epiphany is a moment of revelation, usually at the end of the story. In the streets of Dublin James Joyce writes them as being blind, meaning that its a dead end and there is nothingness, it also means that you cant escape and there is nowhere to go (there is no way of getting out of Dublin). The main reason is that there is no vision, meaning that you cant see how terrible and run down Ireland really is. He describes all things by the colours brown and yellow that symbolises human excrements. He writes the lamps of the street lifted their feeble lanterns, the word feeble shows that the light is not even strong enough to even penetrate the darkness. Jostled by drunken men and bargaining women, the word bargaining in this case can mean two things. The first meaning of it is that they are just selling items and changing the prices of them, and the second meaning is that the women are bargaining for their bodies, they are prostitutes. There are street singers who sing about the problems in Ireland. Also that weather is always extremely violent, and this is shown by the words cold air stung us, rain impinge upon the earth and the air was pitilessly raw. Religion in Dublin is exceedingly poor. In the second paragraph it says a priest, had died showing that the faith in Dublin has disappeared off the face of the earth. Inside the house of the dead priest there were books that were curled and damp meaning that the interest in them was lost. The books were The Abbot which is a religious story, The Devout Communicant which is a book on how to receive Holy Communion well and the last one The Memoirs of Vidocq which is about a thief. The books are muddled up indicating that religion in Ireland is a sham. When it talks about the priest again it first says very charitable priest making you think that the priest was a good man, and suddenly says in his will he had left all his money to institutions and the furniture of his house to his sister presenting the complete opposite. This means that the priest was only charitable went he knew he was dieing and he wasnt a nice man. In the dead priests wild garden there is an apple tree in the centre signifying the Garden of Eden which is a source of evil. In a bush in the garden, there is a rusty bicycle-pump, this can denote three things. The first description of the bicycle-pump is that there is no escape because, if you cant pump up your tires, then you cant go anywhere. The second explanation represents the snake, or Satan, in the Garden of Eden because the pump is approximately the same size a snake. The last reason, symbolizes a heart, meaning that, because the heart is not pumping, there is no love or life in Dublin, symbolizing that everything is hopeless. A good part in the story when you know that religion is just a phoney in Dublin is when the boys Aunt says Im afraid you may have to put off your bazaar for this night of Our Lord actually saying that he should just forget about it in a nasty way. Although she I using religious word she is using them without kindness, meaning that she is not caring about him. The family life in Dublin isnt very pleasant either. In the beginning of the book, the boy says if my Uncle was seen turning the corner, we hid in the shadow indicating that he doesnt live with his parents, and also that hes scared of him. On the night of the bazaar his Uncle came home late, I heard him talking to himself meaning he was obviously drunk and had forgotten all about Araby. The love in Dublin is bland. For the boy he loves and stalks Mangans sister. She is called thins because he doesnt actually know her name so he names her Mangans sister. He defines her as light because he thinks of Dublin as the dark and Mangans sister as a light to brighten up Dublin. When he looks at her her dress swung as she moved her body, and the soft rope of her hair tossed from side to side, she is describes as lively and everyone else is not. Followed her, or stalking her is the meaning, I kept her brown figure always in my eye, brown indicating that she is actually just an ordinary person with nothing special about her. Within one paragraph there are five words chalice, prayers, praises, tears and adoration, he describes her with religious word, and because he left Catholicism she is now his secular religion (one without God). She is also like music to his ears because it says my body was like a harp and her words and gestures were like fingers running upon the wires. Also showing that he uses her in a secular religion is a sentence saying I pressed the palms of my hands together until they trembled, murmuring: O love! O love! many times showing that he worships her a lot. At last she spoke to me, this is the moment he was waiting for the whole time. She then talks about Araby and says she cant go. While she was talking to him she turned a sliver bracelet, silver indicating bright. In two sentences he uses six words to describe how radiant and bright she is and how drawn he is to her, they are light, lamp, white, lit, lit and white, repeating white and lit. Waking and sleep thoughts and chafed against the work of school imply that he cant do anything besides thinking about Araby and Mangans sister, and it also says I strove to read hinting the same thing. Lie at the window signals that he stalks and spies on Mangans sister, and he is singing because he is happy about getting Mangans sister a present. Lastly he has a sexual desire for Mangans sister because it says border below the dress suggesting that he is growing quite fast and is into the puberty stage of life. Araby is a fair or, a bazaar which is a foreign word from the east. In the boys eyes, Araby is an exotic place that gets away from all the darkness of Dublin. Also Araby is close to the word Arabia which is in the east signifying that its exotic, rich. And because it is in the east it signifies that the sunrise comes from the east, representing a new day, a new hope, a new light. Also Jesus resurrected in the east, epitomizing a new beginning or day. When he eventually arrives to Araby, he goes around the stalls and finds that most of them are closed. There is one that is open but when he sees the people at the stall he discovers they all speak in English accents indicating that the bazaar is not exotic at all. A young lady, who is probably a prostitute, because she is seen flirting with two men at the same time, asks the boy if he wants to buy anything but he says no, thank you. And from this, all of his dreams end because, the items are too expensive and mundane. At the end of the story there is an epiphany, which is the moment of revelation, to both the reader and the protagonist, because usually the epiphany is only recognisable to the reader. On the second from last paragraph at the end it says complete darkness signifying that all hope is gone. The whole of the last paragraph says gazing up into the darkness I saw myself as a creature driven and derided by vanity; and my eyes burned with anguish and anger, this is the exact moment when he realises that all Dublin was in vain and all he did was in vain. He figures out from this that there actually is no love, no romance and no chivalry.

Utilitarianism vs. Kantianism Essay -- Papers Immanuel Kant Ethics Mor

Utilitarianism vs. Kantianism Ethics can be defined as "the conscious reflection on our moral beliefs with the aim of improving, extending or refining those beliefs in some way." (Dodds, Lecture 2) Kantian moral theory and Utilitarianism are two theories that attempt to answer the ethical nature of human beings. This paper will attempt to explain how and why Kantian moral theory and Utilitarianism differ as well as discuss why I believe Kant's theory provides a more plausible account of ethics. Immanuel Kant's deonotological ethical theory assesses if actions are moral based on the person's will or intention of acting. Kant's theory can be categorized as a deonotological because "actions are not assessed to be morally permissible on the basis of consequences they produce, but rather on the form of the agent's will in acting," (Dodds, Lecture 7) therefore his actions are based on duty and not consequential. Kantianism is based on three principles: maxims, willing, and the categorical imperative. Kant states that a maxim is a "general rule or principle which will explain what a person takes himself to be doing and the circumstances in which he takes himself to be doing it" (Feldman, 1999, 201). It is important that this principle be universalisable and that the maxim can be applied consistently to everyone that encounters similar situations, therefore willed as a universal law. The second aspect of Kant's theory is willing. This involves the agent consistently committing oneself to make an action occur. He states that, "In general, we can say that a person wills inconsistently if he wills that p be the case and he wills that q be the case and its impossible for p and q to be the case together" (Feldman, 1999, 203). T... ...nces. Kantianism focuses on the motivation of actions, has clear and distinct set of universal rules, and is morally logical. On the other hand, Utilitarianism relies on the consequences of an action, has no set universal laws as each action is assessed on an individual basis, and morality is based on the results of the assessment. Because of these reasons, I believe that Kantianism is the more ethically plausible theory of the two. Bibliography: Susan Dodds, Lecture 2 notes, 'Utilitarianism.' Susan Dodds, Lecture 7 notes, 'Kantianism.' Fred Feldman, 'Kant's Ethics Theory: Exposition and Critique' from H. J. Curzer, ed Ethical Theory and Moral Problems, Belmont, Ca: Wadsworth Publishing Co. 1999. J.S. Mill, 'What Utilitarianism Is' from Peter Y. Windt, An Introduction to Philosophy: Ideas in Conflict, St Paul, MN: West Publishing, 1982.

Christian capacity Essay

Stevens’ poem Sunday Morning represents the fundamental human struggle over faith. The symbolism in the poem is prevalent in its relation to defining the role of God in a Christian capacity and lack of belief in that God. The start of the poem presents the reader with an image of a woman. Stevens uses an array of color and setting to create imagery in the poem with such phrases as â€Å"green freedom† and â€Å"coffee and oranges† in order to twine the corporeal with the mundane (i. e. â€Å"holy hush of ancient sacrifice† and â€Å"complacencies of the peignoir and late coffee and oranges in a sunny chair†). Stevens is suggesting that the woman, instead of going to Church on Sunday, has stayed home, yet divines of a â€Å"silent Palestine†, which alludes to the celestial struggle over God in the poem. The second section or stanza of Stevens’ poem portrays a masculine voice who questions, â€Å"Why should she give her bounty to the dead? / What is divinity if it can come / Only in silent shadows and dreams? †. Here Stevens is relating to the reader an extension of his faith question and asking why there should be such importance based on a religious icon, a thing that is only an image. The third stanza travels into a type of etymology or history of the conceptualization of divinity, as the poem’s section begins, â€Å"Jove in the clouds had his inhuman birth†. Thus, the reader picks up the idea of movement in the poem; the movement from Greece to Palestine; or, in the history of the Christian God, Stevens is alluding to the religious movement from polytheism to monotheism. In Greece, many different Gods and Goddesses were worshipped, but with the implementation of Emperor Constantine, the practice of monotheism became popular. Stevens is suggesting in this section the dominant question of moving past monotheism, â€Å"Shall our blood fail? †. The theory of unification is further written by Stevens by his suggesting that this could be the time of â€Å"the blood of paradise†. The use of language is intricate in this section, but despite its verbosity, Stevens manages to point the reader into a singular direction: where is religion going? In the fourth section Stevens goes back to the feminine voice, and then the masculine voice. With these two perspectives, Stevens is creating a contrary point of view and a tension in the poem as one voice constantly questions the other’s point of view. The female voice wants to know where paradise will be found without birds, and the masculine voice responds, â€Å"There is no haunt of prophecy †¦Remote in heaven’s hill, that had endured As April’s green endures; or will endure†. The masculine voice is stating that everything changes, and does not last. The imagery that Stevens uses to express this idea are common motifs in the Christian religions (i. e. greening earth, prophecy, grave, cloudy palm), and by using them in this context Stevens is making a direct strike on Christian religion. The fifth stanza returns to the feminine voice, who has not been waylaid, and continues to question the masculine voice. This stanza makes many allusions to death, while the masculine praises death; the feminine and masculine twined, create a relationship between death and desire which is quite prevalent in Stevens’ words. The stanza is suggesting that change is always needed, so death is an integral part of the universe. In the final stanzas Stevens suggests a change in religious practice. Stevens proposes a pagan practice, â€Å"a ring of men† chanting â€Å"in orgy on a summer morn†. In the final images of the poem however it may be surmised that Stevens is truly suggesting a pairing of masculine and feminine, or pagan and Christian, of life and death. Work Cited Stevens, W. Sunday Morning. Online. Accessed: August 1, 2007. http://www. web-books. com/classics/Poetry/Anthology/Stevens_W/Sunday. htm

Consumer Behavior Toward Dry Shampoo

Dry shampoo Introduction: Dry shampoo is a spray that can be used to â€Å"clean† and freshen up the hair when it’s not possible to actually wash it. Dry shampoo works by stripping out all the excess oil–along with leftover sweat and general nastiness–that the hair is producing because you’re not washing it. Dry shampoo can revitalize greasy, limp hair if you don't have time to wash it As research suggests that washing hair too frequently can be really, really bad for it–especially using commercial shampoos and conditioners, often loaded with harsh, unpronounceable shit–and strips away the hair’s natural oils.Beauty experts recommend washing your hair less frequently to keep it healthy. Dry shampoo can be used in between washes if you’re trying to lengthen the life of your blow-out, for example, when you’re dashing to the office without time for a shower, or even in situations when water isn’t readily availa ble. It can extend that time between washing a few extra days, but keep you from looking like a greasy, drug-addled mess.It also helps to refresh any blow-dry for long lasting hairstyles and promise to offer â€Å"instant root lift, texture and body to hairs. It gives the hair a soft, warm and freshly-washed look. Though it is based on corn starch and oatmeal, it’s less chalky and contains volatizing agents that make it as much a styling product as a shortcut. Dry shampoo will only help to absorb excess oil and it won’t necessarily clean out the dirt and grime from a long day’s work, though it might mask it with a pretty scent.Good enough for your lunch break after a quick trip to the gym. Usage: * You can apply dry shampoo directly to your roots by spraying it over the portion of the hair working it through with a comb. * After applying dry shampoo, thoroughly run hands through hair until it has completely dissolved. After applying the product to the top of he ad, flip head upside down and massage some into scalp at the roots. If you scrunch up your roots before flipping your head upright, you’ll also get some added volume.Target market: It constitutes young females professionals or students who do not have much time to wash their hairs on daily bases and are much conscious to set their hairs in a better way. As our country is facing electric power crisis and we don’t even have proper natural gas facility especially in winters so the dry shampoo is the instant solution to the problem of time constraint of washing hairs regularly to avoid greasy, stinky and rough hairs.Demographics: name| gender| age| income| geography| profession| Social class| religion| lifestyle| namra| female| 21| 8000| Defence,Lahore pakistan| Teacher assistant and student| Upper-middle| Islam| Outgoing and social| beenish| female| 19| 5000| Cantt, Lahore pakistan| student| Upper-middle| Islam| Daring and social| asma| female| 24| 30,000| Model town, lah ore| Internee in nestle| upper| Islam| Trendy and try new things. raheema| female| 20| 3000| Cantt, lahore| student| middle| Islam| conventional| ayesha| female| 22| 5000| Askari X, Lahore| student| Upper-middle| Islam| social| ramsha| female| 20| 15000| Defence, lahore| student| Upper-middle| Islam| outgoing| shayan| female| 21| 6000| Johar town, lahore| student| Upper-middle| islam| trendy| Response and feedbacks regarding the new product (focus group): 1. What comes top of your mind while you buy a shampoo? Which attributes you prefer and the results associated with them? * it should suit our hair structure and should not over dry the scalp. It should give a moisturizing effect. * Moreover, the price should be reasonable and makes hairs more shiny and softer. 2. Does the price of the shampoo effects the quality of the product? * If the brand have a good position in the market and have a strong word of mouth developed regarding the product so they will surely pay whatever the pric e is. 3. How often you use shampoo? * Most of them wash hairs on regular basis which over dries the scalp and leads to hair breakage whereas if they do not wash regularly, it leaves the hairs greasier. 4. What comes in your mind when you hear about dry shampoo? It is unhygienic because they don’t feel satisfied of cleaning hairs without washing them with water. * It leaves whitish texture over the hairs * Don’t feel comfortable because washing hairs is a traditional way as it gives a feeling that we have took a bath to clean our hairs properly. * They are open for new products none of them said that they wouldn’t use it 5. Do you think that time is a major factor behind it as it saves times to wash hairs? * They agreed over the fact that it takes time to wash hairs. Sometimes it’s difficult to take shower and wash hairs due to emergency or time constraints. Furthermore, it should leave the same texture of hair when blow-dried or straightened to save time. 6. Sensation: * It should have good and convenient packaging that they can easily carry in their bags and size at the same time bottle should be attractive not very colorful but not too dull as well. 7. Exposure: * Word of mouth plays an important role in enhancing the exposure of dry shampoo. Individuals will share their experiences from the product and tell others regarding their experience that will induce attention of the consumer. 8. Memory: Target market will retain the concept of dry shampoo through common memories of events occurred. Every girl experiences times when she is unable to maintain herself because she has projects the next day or going through menstrual cycles or have a load of work. Lastly, we will relate their past memories and experiences in our advertisements. 9. Learning: * Instrumental learning suggests that through negatively reinforce the consumer, they will learn new concept in terms of dry shampoo. However, the product will be associated with negative f orces that will modify the behavior.For instance, if a girl does not have time to wash her hair and without rinsing them it would make them look greasy and smelly that would ultimately make other people away from her because of smell and untidy look. She won’t be appreciated or praised among her peers, friends and family members and loses her self confidence. 10. What would motivate you to buy a dry shampoo? * if the fragrance is good than that would be a big plus for the product because our hair normally don’t smell that good when we use hair sprays and since its being launched for the first time people have mixed views about it.So if the product promises to have good fragrance as well as freshness they would want to go for it. * Another thing is that pricing should be reasonably high. it shouldn’t be over the top because although the people understand that it can’t match their existing shampoo prices it should not exceed too much otherwise it might act as a demotivator and despite having the desired need people may decide that it’s not worth it but still some said that price should be high otherwise we would not totally trust the quality of the shampooMoreover, the dry shampoo contains natural ingredients that helps to clean dirt, grease and smell from hairs without damaging your hairs and maintains the natural oil leaving your hairs soft and shiny whereas the regular shampoo contains harsh chemicals that damages your hairs and eliminates natural oil. Problem/ values: The major constraint faced by the target market while conducting focus group regarding dry shampoo was that they denied over the concept of washing hairs without water as values and culture in Pakistan depicts the regular cleaning f hairs and body with water so all of them agreed on the cultural significance of taking bath regularly which condemns the purpose of dry shampoo that cleans hairs without water. However, it is a convenient solution to clean hairs wh en the time is running out especially on occasional basis. They would prefer regular shampoo over dry shampoo but keep it as alternative when they have short of time.

Chapters 23

Chapters 23 While focusing on Part IV â€Å"The Doctrine of the Word of God† and Part V â€Å"The Doctrine of the Knowledge of God† from John Frame’s Systematic Theology, it is possible to note that these parts are helpful to understand how people perceive God’s Word and how they form their knowledge of God. This reflection paper provides the proper discussion of key points learnt from Chapters 23-32 of Frame’s book.Advertising We will write a custom critical writing sample on Chapters 23-32 in John Frame’s â€Å"Systematic Theology† specifically for you for only $16.05 $11/page Learn More Part IV of the book is titled as â€Å"The Doctrine of the Word of God†, and the ways to receive, perceive, and understand God’s words are discussed in Chapters 23-28. I have learnt from Chapter 23 â€Å"God and His Word† that the divine word is not only in the written or verbal form, but it is in the acts. Thus, th e Word is the attribute of God, and this idea is closely associated with such important phenomena as creation and providence1. Those people who have learnt the Word of God are not the same anymore. Chapter 24 â€Å"God Speaks to Us in Events and Words† provides more details to understand the fact. Thus, I have learnt that there are many ways in which the Word comes to people, and they are human words or historic events, and natural events. These ways are the media for revelation2. It is stated in Chapter 25 â€Å"God’s Written Words† that the prophets who heard the divine voice represented their knowledge in the written word. From this point, it is also the direct Word from God. Referring to Chapter 26 â€Å"The Nature of Scripture†, I can state that God’s Word is truth in its nature because the principles of infallibility and inerrancy are followed in Scripture3. Now, I understand that I can discuss Scripture as the reflection of God’s dire ct words. Chapter 27 â€Å"From God’s Lips to Our Ears† and Chapter 28 â€Å"From the Text to Our Hearts† are very interesting and important for me because they present the information on the ways of receiving and understanding God’s Word. I received the opportunity to understand that God’s Word comes directly to prophets who write it, and these copies are extremely important for believers. Although many autographs are lost, God uses many media to come to the person’s heart4. I can guess that the reason is in the fact that Scripture includes the message that comes directly to the believer’s heart and mind. I have learnt from Part V â€Å"The Doctrine of the Knowledge of God† how God and person can know each other. In Chapter 29 â€Å"God and Our Knowledge†, it is stated that God knows everyone in spite of the personality’s aspects. Thus, there are many perspectives from which God can see the person.Advertising Looking for critical writing on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More That is why, there are no ideas or acts which can be unnoticed. Our knowledge of God is more limited, but we need to know more about God in order to learn more about us. In Chapters 30-32, there are ideas on how people can learn more about God5. I have learnt that the human heart, mind, intuition, and imagination are the strong sources to learn more about God and to understand the revelation principle. There are many important facts presented in Chapters 23-32 of John Frame’s Systematic Theology which provide the important framework to conclude about God’s Word and the roots of the knowledge. The chapters provided me with the opportunity to understand how the persons can learn more about their nature and the nature of God. Furthermore, I have realized that the knowledge of God and the knowledge of a man are interconnected, and the most important information associated with the divine word can come with the help of the human words, written words, and natural and historic events. Bibliography Frame, John. Systematic Theology: An Introduction to Christian Belief. USA: PR Publishing, 2013. Footnotes 1 John Frame, Systematic Theology: An Introduction to Christian Belief (USA: PR Publishing, 2013), 520. 2 Frame, Systematic Theology, 536. 3 Ibid., 596.Advertising We will write a custom critical writing sample on Chapters 23-32 in John Frame’s â€Å"Systematic Theology† specifically for you for only $16.05 $11/page Learn More 4 Frame, Systematic Theology, 638. 5 Ibid., 739.

Seminar unit 5 public health Term Paper Example | Topics and Well Written Essays - 250 words

Seminar unit 5 public health - Term Paper Example The examples of non-communicable diseases are obesity, diabetes, hypertension, and cancer which can be modified through lifestyle change (Kotecki, McKenzie & Pinger, 2011, 98). Identification and treatment of multiple risk factors will help in addressing the burden of communicable diseases. Non-communicable diseases can be prevented by reducing or totally eliminating the risk factors that contribute to the illness. Multiple risk factor reduction is a special form of intervention that aims in helping in the reduction in a series of risk factors that contribute in a particular disease, such as cardiovascular and respiratory illness. The strategy is most effective if the sequences of risk factors are cluster together in a certain group of people or population (Riegelman, 2010, p. 90). For instance, in asthma cases the different factors involved are air pollution, cockroaches, allergies, and non-compliance to medication tend to occur together and effectively to address at the same time. In addition, health teaching, screening and the multiple risk factor reduction are the key approaches and are part of the intervention of preventing non-communicable diseases and other illnesses (Riegelman, 2010, p. 91). Clinicians, physicians and even researchers had several interventions and approaches in treating the disease, but the question is: Are the methods and interventions cost effective and net effective? Multiple risk factor reduction techniques has advantages and benefits and with less financial costs in dealing with non-communicable diseases. For instance, increase exercise and diet modifications are the key interventions to solve obesity. Similarly, mammography, childhood vaccinations and immunizations, cigarette cessation program and other public health programs are found out to be cost effective (Riegelman, 2010, p. 93). Kotecki, J.E. McKenzi, J.F. & Pinger, R.R. (2011).

Security Risk Management Case Study Example | Topics and Well Written Essays - 3500 words

Security Risk Management - Case Study Example In this essay, I am going to highlight a successful Risk Management project undertaken by us in the Kumtor Operating Company, a prime value asset and gold mine of Kyrgyzstan. The company, due to its valuable product and huge future potential, was fraught with many risk factors. External ones included rising Islamic militancy and vulnerability due to close proximity of US forces fighting was against terror at Bishkek. On the other hand, internal risk factors included security of the gold production and storage facilities, corruption, lack of insurance against loss and many such mitigating factors. Our role as security managers was to prepare loss prevention techniques after applying critical risk assessment theories, and using the relevant ones to achieve the aim. Risk Management in our context was to include both external and internal aspects of Kumtor Operating Company. Gold mining in a developing country is always full of many intangible risks owing to a high value product. Unless the management takes a proactive stance in this regards, the losses to the company from the within itself can be monumental. Adding the external dimensions make the costs of losses absolutely prohibitive for the company. Hence, in this essay I have discussed how each aspect of risk was appreciated correctly and resolved after due consideration of all associated factors. The four strategies of Risk Avoidance, Risk Reduction, Risk Transfer and Risk Retention were applied to each existing risk factor after due deliberations, and a detailed Risk Management and loss prevention plan was worked out, discussed with the authorities and implemented after convincing the top bosses of its rationale and effectiveness for allocation of necessary budget. A situation exists today where the losses due to management of mining process have reduced unbelievably thereby directly benefiting t he company both financially and security wise. The loss prevention program thus necessitated to first bring out the specific risk factors relevant in our context. While most such risks could have been dealt with from within the resources, a certain amount of external help would be required sooner or later. Further, after assessing the risks, the most important task was to classify them accurately into four types of risk management strategies. Optimum classification would ensure that the future action plan would be economically most suitable for the company and beneficial in the long run. While some risks can be avoided and reduced, some inherent risks may have to be retained due to adverse tilt of cost vs. benefit analysis. At the same time, some risks would be too heavy to bear and would need to be transferred to an insuring agency. Hence, we now commenced our ground work for loss prevention plan on a war footing. (Risk Management strategies) Kumtor Operating Company Kyrgyzstan is an ex-soviet satellite state that became independent in 1992 and is now called the Kyrgyz Republic. The Kyrgyz Republic is geographically bordered to the North, North West by Kazakhstan, to the South West